Red Caliper Paint

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

+26.3%

Conversion, latest week

5.8%

Market size, estimated

$110Ka year

Peak month

September5.5× the quietest month

Top search term

red caliper paint32K searches a year

Listings sell for $32.61 on average, from $9.67 to $69.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $32.61 that is $8K to $16K a year per listing.

Average price

$32.61inside the $15 to $100 sweet spot

Price range

$9.67–$69.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

0.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #69 within Paint & Paint Supplies. It carries 1,657 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

75%

Out of stock, average day

4.6%

Average rank

#69in Paint & Paint Supplies

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,657per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months