recco reflector
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great398.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$91.05avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$32.26–$229.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$55K$55K/yr · 18K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, recco reflector is a $55K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 22/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
recco reflector market data
- Units sold / yr
- 500–750
- avg 100–250/product
- Revenue / yr
- $46K–$68K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- RECCO93%
- Dakine4%
- CamelBak3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -32.2% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
Top recco reflector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RECCO/Rescue Reflector for Backpacks/Red
RECCO$38.904.8★1,008 rev
RECCO Backpack Rescue Reflector (Black)
RECCO$38.344.8★1,008 rev
Recco Rescue Reflector
RECCO$32.264.7★148 rev
Ski Recco Reflector - Red
RECCO$32.624.7★209 rev
Dakine Womens Stoker GORE-TEX 3L JacketWaterproof Breathable RECCO Bluesign PFAS-Free Yellow Medium
Dakine$229.160.0★0 rev
Newest
by launch dateDakine Womens Stoker GORE-TEX 3L JacketWaterproof Breathable RECCO Bluesign PFAS-Free Yellow Medium
Dakine$229.160 rev
CamelBak Apex Pro Run Endurance Racing Vest with Soft Flask Hydration RECCO Technology and Trekking Pole Quiver for Competitive Running Black L
CamelBak$175.0217 rev
Ski Recco Reflector - Red
RECCO$32.62209 rev
RECCO/Rescue Reflector for Backpacks/Red
RECCO$38.901,008 rev
RECCO Backpack Rescue Reflector (Black)
RECCO$38.341,008 rev
Trending
90-day click momentumCamelBak Apex Pro Run Endurance Racing Vest with Soft Flask Hydration RECCO Technology and Trekking Pole Quiver for Competitive Running Black L
CamelBak$175.024.1★
Dakine Womens Stoker GORE-TEX 3L JacketWaterproof Breathable RECCO Bluesign PFAS-Free Yellow Medium
Dakine$229.160.0★
RECCO/Rescue Reflector for Backpacks/Red
RECCO$38.904.8★
RECCO Backpack Rescue Reflector (Black)
RECCO$38.344.8★
Ski Recco Reflector - Red
RECCO$32.624.7★
What buyers say about recco reflector
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks well”
“Good to attach to offroad vehicles too”
“Comfort of Mind”
“It's such a simple device”
“compact”
“mountable on most surfaces”
Top return reasons
Common questions
- Is recco reflector profitable to sell on Amazon United States?
- The niche generates $55K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (22/100).
- How competitive is the recco reflector niche?
- 3 brands and 6 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- When does demand for recco reflector peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the recco reflector niche?
- Listings span $32.26–$229.16; the average listing price is $91.05 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.