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Rav4 Windshield Wipers

Fail

Demand is soft, at -34.0% this quarter, so Rav4 Windshield Wipers is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$91K/yr42K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
75%top-5 click share · 9 brands · 12 sellers

Flapen Score

Rav4 Windshield Wipers against its category

The dotted line is the Automotive average. Past it, Rav4 Windshield Wipers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rav4 Windshield Wipers market on Amazon at a glance

Shoppers on Amazon United States searched for Rav4 Windshield Wipers 42K times last year and spent an estimated $91K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
9.1%
Market size, estimated
$91Ka year
Peak month
November2.0× the quietest month
Top search term
toyota rav4 windshield wipers11K searches a year

02 · Price

A sale here is worth $24.01.

Listings sell for $24.01 on average, from $15.97 to $47.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.01 that is $2K to $6K a year per listing.

Average price
$24.01inside the $15 to $100 sweet spot
Price range
$15.97–$47.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Windshield Wipers & Parts. It carries 20,753 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Windshield Wipers & Parts
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
20,753per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Rav4 Windshield Wipers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

12

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • Brand 139%
  • Brand 219%
  • Brand 318%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 9%)

Demand

Rav4 Windshield Wipers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Rav4 Windshield Wipers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toyota rav4 windshield wipers11K/yr
  • rav4 windshield wipers10K/yr
  • rav4 wiper blades5K/yr
  • rav 4 windshield wipers5K/yr
  • toyota rav4 wiper blades4K/yr
  • toyota rav 4 windshield wipers4K/yr
  • 2021 rav4 windshield wipers3K/yr

Reviews and returns

What reviews say buyers love and hate about Rav4 Windshield Wipers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rav4 Windshield Wipers questions

Answered from the same tracked data.