Rain Gear

Shoppers searched for this 859K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $353K a year.

Searches, last 12 months

859K

Growth, 90 days vs prior 90

+32.4%

Conversion, latest week

1.2%

Market size, estimated

$353Ka year

Peak month

November2.0× the quietest month

Top search term

rain gear321K searches a year

Listings sell for $34.23 on average, from $7.09 to $116.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $34.23 that is $3K to $9K a year per listing.

Average price

$34.23inside the $15 to $100 sweet spot

Price range

$7.09–$116.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

4.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #740 within Protective Gear. It carries 3,837 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#740in Protective Gear

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,837per listing

Listings tracked

95

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months