radiator
Worth a lookShows a $6.5M/yr market, but prices mostly outside the sweet spot ($48.68–$391.82) keeps it on the watch list.
Market size
Incredible$6.5M$6.5M/yr · 3.4M searches
Competition
Great30%top-5 click share — an open shelf
Avg price
Good$105.68avg listing price — sweet spot $15–$100
Review moat
Good964.99avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Price range
Bad$48.68–$391.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, radiator is a $6.5M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
radiator market data
- Units sold / yr
- 60K–80K
- avg 250–500/product
- Revenue / yr
- $6.3M–$8.5M
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #343
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 91%
- Out of stock
- 2.3%
- Avg brand age
- 55 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
55
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
30%
Top 20: 58%
Open market
26%
- Spectra Premium18%
- DWVO18%
- A-Premium15%
- autoexact12%
- Zynrako7%
- DNA MOTORING5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top radiator search terms
- radiator2.8M/yr
- automotive replacement engine radiators89K/yr
- aluminum radiator95K/yr
- radiador de carro80K/yr
- radiador77K/yr
- car radiator48K/yr
- denso radiator23K/yr
- radiadores del motor para auto17K/yr
- oem radiator12K/yr
- automotive radiators5K/yr
Top radiator products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spectra Premium CU2423 Radiator With TOC Without EOC - 34-1/16 Core Compatible With Chevrolet Silverado GMC and Cadillac
Spectra Premium$124.644.5★857 rev
A-Premium 34 Engine Coolant Radiator Compatible with Chevy Silverado Suburban Tahoe & GMC Sierra Yukon & Cadillac Escalade Automatic Transmission Without Engine Oil Cooler w/ 2 Oil Cooler Holes
A-Premium$132.544.2★370 rev
Spectra Premium CU2370 Radiator With TOC and EOC - 34-1/16 Core Compatible With Chevrolet Silverado GMC and Cadillac
Spectra Premium$131.094.3★783 rev
Autoexact 2370 Radiator Compatible with Chevy Silverado Suburban GMC Yukon Sierra Tahoe Escalade Hummer H2 4.3L 4.8L 5.3L 6.0L 6.2L Engine Radiator 34 with TOC & with EOC
autoexact$116.814.7★80 rev
DWVO 34 Core Radiator Compatible Compatible with Chevy Silverado Suburban GMC Yukon Sierra Tahoe Escalade Hummer H2 4.3L 4.8L 5.3L 6.0L 6.2L V8 DWRD1001
DWVO$117.194.4★4,863 rev
Newest
by launch date
Autoexact Radiator for 2008-2016 Chrysler Town & Country for 2008 Chrysler Voyager Engine Radiator for 2008-2020 Dodge Grand Caravan for 2009-2014 Volkswagen Routan/ 2012-2015 Ram C/V/Dodge Atos
autoexact$86.6886 rev
Auto Dynasty 28 Radiator for 1999-2007 Silverado Sierra Yukon Tahoe Suburban 4.3L 4.8L 5.3L AT DPI 2334 Factory Style 1-Row Aluminum Cooling Radiator
Auto Dynasty$87.13520 rev
DWVO 34 Inch Core Radiator Compatible with Chevy Silverado Suburban Tahoe Fit for Cadillac Avalanche Escalade GMC Yukon Sierra Hummer H2 4.3L 4.8L 5.3L 6.0L 6.2L CU2423
DWVO$102.514,863 rev
Autoexact Auto Radiator for 2011-2021 Ram 1500/ for 2009-2010 Dodge Ram 1500 2500 3.7L 4.7L 5.7L Engine Radiator Replacement for Car for 2011-2015 Ram 2500 3500 4000 5.7L
autoexact$109.8158 rev
Autoexact 2370 Radiator Compatible with Chevy Silverado Suburban GMC Yukon Sierra Tahoe Escalade Hummer H2 4.3L 4.8L 5.3L 6.0L 6.2L Engine Radiator 34 with TOC & with EOC
autoexact$116.8180 rev
Trending
90-day click momentum
DNA Motoring CU13106 1-Row Aluminum Core Radiator Engine Cooling Compatible with 09-10 Pontiac Vibe; 09-17 Toyota Matrix/Corolla 164100T030 13049 3445 OEM-RA-13106
DNA MOTORING$71.184.4★
DWVO 34 Inch Core Radiator Compatible with Chevy Silverado Suburban Tahoe Fit for Cadillac Avalanche Escalade GMC Yukon Sierra Hummer H2 4.3L 4.8L 5.3L 6.0L 6.2L CU2423
DWVO$102.514.4★
Auto Dynasty 28 Radiator for 1999-2007 Silverado Sierra Yukon Tahoe Suburban 4.3L 4.8L 5.3L AT DPI 2334 Factory Style 1-Row Aluminum Cooling Radiator
Auto Dynasty$87.134.4★
Autoexact Radiator for 2008-2016 Chrysler Town & Country for 2008 Chrysler Voyager Engine Radiator for 2008-2020 Dodge Grand Caravan for 2009-2014 Volkswagen Routan/ 2012-2015 Ram C/V/Dodge Atos
autoexact$86.684.8★
SPELAB CU2957 Radiator Replacement - Fits 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Compatible with Jeep Wrangler 2018 Wrangler JK - 3.6L 3.8L V6 - Compatible with 4WD RWD
SPELAB$115.434.2★
What buyers say about radiator
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a Glove”
“Good quality parts came right on time”
“cheap price”
“good install”
“As advertised”
“efficient heat”
“It works as shown on my van”
“doesnt leak”
“looks Durable”
“Ive had no issues with the functionality of the product”
What buyers complain about
“Leak”
“Poor product quality control”
“much smaller”
“failed after 3 months”
“It wasn't compatible since wasn't setup for the quick connect style fittings for the oil or transmission”
“Do not recommend buying this heater”
“Cracked and leaking coolant”
“But no mention of it in description”
“They got my $110 dollars for a piece of crap”
“Little tricky to install”
Top return reasons
Common questions
- Is radiator profitable to sell on Amazon United States?
- The niche generates $6.5M/yr across 77 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the radiator niche?
- 25 brands and 55 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in radiator?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 5.8% — above our launch gate.
- When does demand for radiator peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the radiator niche?
- Listings span $48.68–$391.82; the average listing price is $105.68 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.