Is pw7 touch up paint profitable to sell on Amazon United States?

The niche generates $37K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the pw7 touch up paint niche?

11 brands and 55 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in pw7 touch up paint?

Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 0.8%.

When does demand for pw7 touch up paint peak?

Demand peaks in Aug–Sep; the busiest month runs 2.8× the quietest.

What does it cost to enter the pw7 touch up paint niche?

Listings span $11.31–$20.24; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 4,259 reviews — the moat a new listing must climb.

pw7 touch up paint

Worth a look

Shows low returns (0.8%), but a small market ($37K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.99

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$11.31–$20.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+24.4%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,258.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$37K

$37K/yr · 25K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, pw7 touch up paint is a $37K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

pw7 touch up paint market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $40K–$48K; units × avg price
Conversion rate: 9.3%
Avg BSR: #200
Page quality: 0%
Prime: 81%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

Artbreath25%
SNSIR21%
Mopar18%
Dupli-Color12%
XNA10%
fotiar3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +24.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Open Trend

Top pw7 touch up paint search terms

pw7 touch up paint16K/yr +16.0%10.1% conv.
jeep bright white touch up paint4K/yr +49.7%9.7% conv.
jeep white touch up paint3K/yr +48.5%15.6% conv.
jeep pw7 touch up paint2K/yr +36.5%7.4% conv.

All search terms

Top pw7 touch up paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bright White(PW7/GW7) Touch Up Paint for JEEP-Exact MatchChips and Nicks Paint Pen of Car Scratch Repair Kit for Wrangler-JK/Commander/Compass/Grand-Cherokee/Liberty/Patriot/Renegade

Artbreath$16.384.3★287 rev

PW7/GW7 Bright White Touch Up Paint for Jeep Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches

SNSIR$12.424.3★116 rev

XNA Bright White(PW7/GW7) for Jeep Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched

XNA$11.314.2★109 rev

Dupli-Color Perfect Match Premium Automotive Paint Bright White 8 oz

Dupli-Color$15.014.2★41,399 rev

Bright white(PW7/GW7) Touch Up Paint Compatible with Dodge Ram Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches

SNSIR$13.524.3★158 rev

Newest

by launch date

Toviiea Bright White(PW7/GW7) Touch Up Paint Compatible with JEEP 2-In-1 Car Scratch Remover Pen Car Paint Scratch Repair Kit for Scratches Chips & Nicks 2-PCS SET

Toviiea$15.0322 rev

3mo ago

Bright White PW7/GW7 Touch up Paint for Jeep-Exact Match Scratch Repair Kit 2-In-1 Premium Car Paint Pen for Chips & Nicks

fotiar$15.9848 rev

8mo ago

XNA Bright White(PW7/GW7) for Jeep Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched

XNA$11.31109 rev

11mo ago

Bright white(PW7/GW7) Touch Up Paint Compatible with Dodge Ram Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches

SNSIR$13.52158 rev

1y ago

COSLAKE Car Touch Up Paint(Bright White(PW7/GW7)) for Jeep Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with Color-Matched

COSLAKE$11.44253 rev

1y ago

What buyers say about pw7 touch up paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“color matched perfect”

Paint Quality12%

“The paint applied smoothly”

Value For Money10%

“good price”

Quality-Overall10%

“Very good match”

Scratch Resistance5%

“This worked great to fix a scratch on my Jeep”

Efficiency5%

“Works like it should”

Ease Of Use5%

“very easy to use”

Advertised Vs Actual Product4%

“As described”

Assembly/Installation2%

“Easy chip repairs”

Size-Overall2%

“Good matching”

What buyers complain about

Paint Quality32%

“I could not get any paint to come out”

Color18%

“The color changed in a few months”

Thickness13%

“Thicker than I expected”

Value For Money4%

“I feel it is a bit over priced for 5oz”

Display Colors4%

“Color wasn't exact match”

Compatibility-Overall4%

“doesn't match Renegade”

Quality-Overall4%

“Poor Performing”

Pressure2%

“Needs better nozzle and pressure”

Spray/Flow2%

“Defective spray nozzle”

Size-Overall2%

“small can”

Top return reasons

Paint Quality37%

Color32%

Functionality-Overall9%

Advertised Vs Actual Product7%

Size-Overall4%

Display Colors2%

Scratch Resistance1%

Dispensing Mechanism1%

Compatibility-Overall1%

Product Condition1%

Common questions

Is pw7 touch up paint profitable to sell on Amazon United States?: The niche generates $37K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the pw7 touch up paint niche?: 11 brands and 55 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in pw7 touch up paint?: Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 0.8%.
When does demand for pw7 touch up paint peak?: Demand peaks in Aug–Sep; the busiest month runs 2.8× the quietest.
What does it cost to enter the pw7 touch up paint niche?: Listings span $11.31–$20.24; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 4,259 reviews — the moat a new listing must climb.