Purple Steering Wheel Cover

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

338K

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

1.8%

Market size, estimated

$94Ka year

Peak month

March1.6× the quietest month

Top search term

purple steering wheel cover187K searches a year

Listings sell for $15.94 on average, from $5.16 to $37.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.94 that is $0 to $2K a year per listing.

Average price

$15.94inside the $15 to $100 sweet spot

Price range

$5.16–$37.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.6%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #275 within Steering Wheels & Accessories. It carries 2,371 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#275in Steering Wheels & Accessories

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

2,371per listing

Listings tracked

66

22 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months