Purple License Plate Frame

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

2.2%

Market size, estimated

$48Ka year

Peak month

March1.6× the quietest month

Top search term

purple license plate frame81K searches a year

Listings sell for $14.38 on average, from $6.44 to $37.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.38 that is $0 to $1K a year per listing.

Average price

$14.38under the $15 to $100 sweet spot

Price range

$6.44–$37.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,408 within License Plate Covers & Frames. It carries 948 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#1,408in License Plate Covers & Frames

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

948per listing

Listings tracked

61

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months