Pura Car Diffuser Refill

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

8.5%

Market size, estimated

$287Ka year

Peak month

December2.1× the quietest month

Top search term

pura car diffuser refill104K searches a year

Listings sell for $19.66 on average, from $11.74 to $58.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $19.66 that is $5K to $10K a year per listing.

Average price

$19.66inside the $15 to $100 sweet spot

Price range

$11.74–$58.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

1.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #169 within Air Fresheners. It carries 233 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#169in Air Fresheners

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

233per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months