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Prestone Antifreeze Coolant

Fail

The top 5 brands take 100% of clicks, so Prestone Antifreeze Coolant is a Fail.

Flapen Score
36
36 / 100
Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 49
Market size
$85K/yr95K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
71%top-5 click share · 5 brands · 64 sellers

Flapen Score

Prestone Antifreeze Coolant against its category

The dotted line is the Automotive average. Past it, Prestone Antifreeze Coolant is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prestone Antifreeze Coolant market on Amazon at a glance

Shoppers on Amazon United States searched for Prestone Antifreeze Coolant 95K times last year and spent an estimated $85K. All 5 brands take every click. Demand peaks in Jan–Aug–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
3.1%
Market size, estimated
$85Ka year
Peak month
November16.0× the quietest month
Top search term
prestone antifreeze coolant55K searches a year

02 · Price

A sale here is worth $28.63.

Listings sell for $28.63 on average, from $10.11 to $87.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $28.63 that is $7K to $14K a year per listing.

Average price
$28.63inside the $15 to $100 sweet spot
Price range
$10.11–$87.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Oils & Fluids. It carries 1,417 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#36in Oils & Fluids
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,417per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 106 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
106 months

Products

Top Prestone Antifreeze Coolant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 232%
  • Brand 38%
  • Brand 48%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Prestone Antifreeze Coolant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Oct, Nov, Dec · busiest ÷ quietest = 16.0×

Search terms

Top Prestone Antifreeze Coolant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prestone antifreeze coolant55K/yr
  • prestone coolant12K/yr
  • prestone max antifreeze coolant5K/yr
  • prestone antifreeze5K/yr
  • prestone antifreeze coolant concentrate3K/yr
  • prestone platinum antifreeze coolant4K/yr
  • prestone max3K/yr
  • coolant prestone3K/yr
  • prestone antifreeze coolant 50 503K/yr

Reviews and returns

What reviews say buyers love and hate about Prestone Antifreeze Coolant

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Leak-Proof”
1.2%of orders come back
“the down side is one of the gallons leaked all over in the box so one of the bottles I ordered was only half full”
A buyer, on “Leak-Proof”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Prestone Antifreeze Coolant questions

Answered from the same tracked data.