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Power Steering Pump

Maybe

Shoppers spend an estimated $2.9M a year here. But demand is soft, at -25.3% this quarter, so Power Steering Pump is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 7,287 Automotive niches · +10 vs the category median of 49
Market size
$2.9M/yr1.8M searches / yr
90-day growth
-25.3%search demand this quarter
Competition
28%top-5 click share · 41 brands · 100 sellers

Flapen Score

Power Steering Pump against its category

The dotted line is the Automotive average. Past it, Power Steering Pump is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Power Steering Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Power Steering Pump 1.8M times last year and spent an estimated $2.9M. The top 5 brands take 65% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
2.2%
Market size, estimated
$2.9Ma year
Peak month
February1.4× the quietest month
Top search term
power steering pump1.3M searches a year

02 · Price

A sale here is worth $74.27.

Listings sell for $74.27 on average, from $17.06 to $175.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $74.27 that is $19K to $37K a year per listing.

Average price
$74.27inside the $15 to $100 sweet spot
Price range
$17.06–$175.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$19K–$37K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #319 within Steering System. It carries 156 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
1.7%
Average rank
#319in Steering System
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
156per listing
Listings tracked
105

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Power Steering Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

100

Top-5 brand share

65%

Top 20: 88%

Top-5 click share

28%

Top 20: 49%

Open market

32%

  • Brand 141%
  • Brand 213%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Power Steering Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Power Steering Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • power steering pump1.3M/yr
  • power steering reservoir151K/yr
  • power steering pump pulley56K/yr
  • power steering53K/yr
  • power steering pump with pulley35K/yr
  • bomba de direccin hidrulica30K/yr
  • automotive replacement power steering pumps22K/yr
  • bomba de power steering25K/yr
  • power steering pump reservoir19K/yr
  • steering pump20K/yr

Reviews and returns

What reviews say buyers love and hate about Power Steering Pump

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Durability”
6.4%of orders come back
“Mine failed after 4 months”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Power Steering Pump questions

Answered from the same tracked data.