power steering pump
Worth a lookShows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.9M$2.9M/yr · 1.8M searches
Review moat
Great155.95avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$74.27avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$17.06–$175.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, power steering pump is a $2.9M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
power steering pump market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $2.2M–$3.0M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #319
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 1.7%
- Avg brand age
- 45 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
100
Top-5 brand share
65%
Top 20: 88%
Top-5 click share
28%
Top 20: 49%
Open market
32%
- A-Premium41%
- Daysyore13%
- Loautong5%
- GELUOXI4%
- NewYall3%
- DNA MOTORING2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top power steering pump search terms
- power steering pump1.3M/yr
- power steering reservoir151K/yr
- power steering pump pulley56K/yr
- power steering53K/yr
- power steering pump with pulley35K/yr
- bomba de direccin hidrulica30K/yr
- automotive replacement power steering pumps22K/yr
- bomba de power steering25K/yr
- power steering pump reservoir19K/yr
- steering pump20K/yr
Top power steering pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A-Premium Power Steering Pump with Reservoir Compatible with Chevrolet & GMC & Cadillac & Hummer - 1996-2014 - Silverado 1500 Suburban 1500 Escalade Cheyenne Avalanche 1500 Sierra 1500 Yukon
A-Premium$89.724.2★306 rev
A-Premium Power Steering Pump with Pulley Compatible with Honda Odyssey 2005-2010 Pilot 2005-2008 & Acura MDX 2007-2013 V6 3.5L 3.7L Replace # 56110RGL305 56110RGLA01
A-Premium$81.334.3★328 rev
A-Premium Power Steering Pump with Pulley Compatible with Honda CR-V 2002 2005-2011 Accord 2006-2007 Element 2006-2011 & Acura RDX 2007-2012 TSX 2006-2008 RSX 2002-2006 2.0L 2.3L 2.4L
A-Premium$97.344.3★165 rev
20-2403 Power Steering Pump Replacement for Traverse Acadia Enclave Outlook
GELUOXI$56.044.4★247 rev
A-Premium Power Steering Pump with Reservoir Compatible with Chevrolet & GMC & Cadillac - 1997-2002 - Escalade EXT C1500 Suburban Suburban 1500 C2500 Suburban K2500 Suburban Tahoe Yukon XL 1500
A-Premium$89.434.2★143 rev
Newest
by launch date
Loautong Power Steering Pump with Pulley 2006-2011 for Chevy Impala 2006-2007 for Chevy Monte Carlo V6 3.5L/3.9L Replace 20-69989 2069989 63139N 88964571 15267585
Loautong$70.2411 rev
KOWWONG Power Steering Fluid Reservior with Suction and Return line Hose for Honda Accord L4 2.4L 2003-2007
KOWWONG$17.0621 rev
Loautong Power Steering Pump with Pulley for Honda Accord 2008-2012 for Honda Pilot 2009-2011 for Honda Accord Crosstour 2010-2011 V6 3.5L OE 21-5494 965494 56110RN0A01 56110RN0A02 56110RN0A03
Loautong$76.2027 rev
MOTOKU Power Steering Pump with Pulley Assembly for Honda Pilot 2005-2008 Odyssey 2005-2010 Accord 2006-2007 for Acura MDX 2003-2013 Power Assist Pump
MOTOKU$57.9042 rev
TAUTOY 96-74326 Power Steering Pump with Pulley with Reservoir For Ford Focus 2006 2007 2008 2009 2010 2011 Transit Connect 2010 2011 2.0L 2.3L 2.5L 6S4Z3A674A 7S4Z3A674A N7120153 20-74326
TAUTOY$73.6958 rev
Trending
90-day click momentumLoautong Power Steering Pump with Pulley 2006-2011 for Chevy Impala 2006-2007 for Chevy Monte Carlo V6 3.5L/3.9L Replace 20-69989 2069989 63139N 88964571 15267585
Loautong$70.243.6★
DNA Motoring TANK-PS-005 Aluminum Power Steering Fluid Reservoir Can with Cap
DNA MOTORING$46.953.9★
Loautong Power Steering Pump with Pulley for Honda Accord 2008-2012 for Honda Pilot 2009-2011 for Honda Accord Crosstour 2010-2011 V6 3.5L OE 21-5494 965494 56110RN0A01 56110RN0A02 56110RN0A03
Loautong$76.203.8★
UGFC Power Steering Pump 20-8740 with Reservoir Compatible with 1999-2013 Chevrolet Silverado 1500 Suburban 2007-2014 GMC Yukon Sierra 2007-2014 Cadillac Escalade ESV EXT 08-09 Hummer
UGFC$79.564.4★
A-Premium Power Steering Pump with Reservoir Compatible with Chevrolet & GMC & Cadillac - 1997-2002 - Escalade EXT C1500 Suburban Suburban 1500 C2500 Suburban K2500 Suburban Tahoe Yukon XL 1500
A-Premium$89.434.2★
What buyers say about power steering pump
What buyers praise and complain about, mined from review topics.What buyers love
“It fit perfectly on my vehicle”
“Good Quality”
“reasonable price”
“Easily installed”
“Works perfectly”
“No noise at all”
“Product matched”
“highly durable”
“Pump when on without any issue”
“It no longer leaks”
What buyers complain about
“Mine failed after 4 months”
“a loud noise”
“Bad quality”
“Leaking everywhere”
“Doesnt fit”
“Did not work”
“Avoid at all cost”
“they were not compatible”
“Sent me a used power steering pump”
“the part broken”
Top return reasons
Common questions
- Is power steering pump profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 105 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the power steering pump niche?
- 41 brands and 100 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in power steering pump?
- Top complaints mined from reviews: Durability, Noise Level, Quality-Overall. The return rate is 6.4% — above our launch gate.
- When does demand for power steering pump peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the power steering pump niche?
- Listings span $17.06–$175.40; the average listing price is $74.27 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.