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Power Steering Fluid

Fail

Demand is soft, at -11.0% this quarter, so Power Steering Fluid is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$516K/yr502K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
66%top-5 click share · 9 brands · 96 sellers

Flapen Score

Power Steering Fluid against its category

The dotted line is the Automotive average. Past it, Power Steering Fluid is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Power Steering Fluid market on Amazon at a glance

Shoppers on Amazon United States searched for Power Steering Fluid 502K times last year and spent an estimated $516K. The top 5 brands take 83% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $516K a year.

Searches, last 12 months
502K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
8.8%
Market size, estimated
$516Ka year
Peak month
March1.3× the quietest month
Top search term
power steering fluid429K searches a year

02 · Price

A sale here is worth $11.74.

Listings sell for $11.74 on average, from $5.19 to $22.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $11.74 that is $23K to $29K a year per listing.

Average price
$11.74under the $15 to $100 sweet spot
Price range
$5.19–$22.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$23K–$29K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #14 within Oils & Fluids. It carries 1,173 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#14in Oils & Fluids
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,173per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Power Steering Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

96

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • Brand 137%
  • Brand 216%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (3 brands, 10%)

Demand

Power Steering Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Power Steering Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • power steering fluid429K/yr
  • power steering fluids10K/yr
  • prestone power steering fluid12K/yr
  • gm power steering fluid9K/yr
  • ac delco power steering fluid8K/yr
  • steering fluid9K/yr
  • synthetic power steering fluid6K/yr
  • steering wheel fluid5K/yr
  • power steering fluid gallon4K/yr
  • power steering fluid 1 gallon4K/yr

Reviews and returns

What reviews say buyers love and hate about Power Steering Fluid

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Leak-Proof”
1.4%of orders come back
“Product arrived showing leakage on bottom of shipping box”
A buyer, on “Leak-Proof”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Power Steering Fluid questions

Answered from the same tracked data.