Power Steering Fluid
FailDemand is soft, at -11.0% this quarter, so Power Steering Fluid is a Fail.
- Flapen Score
- 47 / 100Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 4947
- Market size
- $516K/yr502K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 96 sellers
Flapen Score
Power Steering Fluid against its category
The dotted line is the Automotive average. Past it, Power Steering Fluid is stronger. Inside it, weaker.
Market
The Power Steering Fluid market on Amazon at a glance
Shoppers on Amazon United States searched for Power Steering Fluid 502K times last year and spent an estimated $516K. The top 5 brands take 83% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $516K a year.
- Searches, last 12 months
- 502K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $516Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- power steering fluid429K searches a year
02 · Price
A sale here is worth $11.74.
Listings sell for $11.74 on average, from $5.19 to $22.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $11.74 that is $23K to $29K a year per listing.
- Average price
- $11.74under the $15 to $100 sweet spot
- Price range
- $5.19–$22.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $23K–$29K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #14 within Oils & Fluids. It carries 1,173 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #14in Oils & Fluids
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,173per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Power Steering Fluid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Valvoline Power Steering Fluid Maintains Performance & Condition Prevents Squealing Inhibits Wear & Oxidation Meets GM 1050017 Chrysler 5931 & Ford M2C195-A 32oz
- Price
- $10.56
- Rating
- 4.8/5
- Reviews
- 312
- Age
- 15y ago

Prestone AS262 Power Steering Fluid with Stop Leak 50 000 Miles 12 oz.
- Price
- $5.41
- Rating
- 4.7/5
- Reviews
- 2,150
- Age
- 20y ago

Lubegard 23232 Complete Synthetic Power Steering Fluid 32 fl. oz.
- Price
- $17.64
- Rating
- 4.7/5
- Reviews
- 2,417
- Age
- 10y ago

Johnsens 4611 Power Steering Fluid - 1 Gallon
- Price
- $22.82
- Rating
- 4.7/5
- Reviews
- 1,259
- Age
- 22y ago

Vavoline MaxLife PS and SL Power Steering Fluid with Stops Leaks Prevents Wear Foaming and Oxidation for Meets GM 1050017 Chrysler 5931 Ford M2C195-A 32oz
- Price
- $10.21
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 15y ago
Trending
estimated 90-day click momentum
Vavoline MaxLife PS and SL Power Steering Fluid with Stops Leaks Prevents Wear Foaming and Oxidation for Meets GM 1050017 Chrysler 5931 Ford M2C195-A 32oz
- Price
- $10.21
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 15y ago

Power Steering Fluid/6X1/Quart
- Price
- $9.66
- Rating
- 4.8/5
- Reviews
- 1,700
- Age
- 12y ago

Fram Prestone AS261 Power Steering Fluid - 32 oz.
- Price
- $8.74
- Rating
- 4.7/5
- Reviews
- 2,165
- Age
- 22y ago

Valvoline Power Steering Fluid Maintains Performance & Condition Prevents Squealing Inhibits Wear & Oxidation Meets GM 1050017 Chrysler 5931 & Ford M2C195-A 32oz
- Price
- $10.56
- Rating
- 4.8/5
- Reviews
- 312
- Age
- 15y ago

Lucas Oil 10823 12 oz Power Steering Fluid
- Price
- $5.19
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 12y ago
Newest
by launch date
Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces
- Price
- $15.49
- Rating
- 4.7/5
- Reviews
- 897
- Age
- 6y ago

Idemitsu PSF Universal Power Steering Fluid for Asian Vehicles - 12 oz.
- Price
- $9.92
- Rating
- 4.8/5
- Reviews
- 658
- Age
- 9y ago

ACDelco GM Original Equipment 10-5074 (19329450) Power Steering Fluid - 16 oz
- Price
- $12.77
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 9y ago

STP Power Steering Fluid Steering Wheel Cleaner Protects Against Wear and Pump Breakdown in Cars and Trucks 32 Oz STP
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 374
- Age
- 9y ago

Lubegard 23232 Complete Synthetic Power Steering Fluid 32 fl. oz.
- Price
- $17.64
- Rating
- 4.7/5
- Reviews
- 2,417
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
96
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
10%
- Valvoline37%
- Prestone16%
- Lubegard13%
- Johnsen's9%
- Bar's Leaks7%
- ACDelco7%
- Open — no brand owns it (3 brands, 10%)
Demand
Power Steering Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Power Steering Fluid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- power steering fluid429K/yr
- power steering fluids10K/yr
- prestone power steering fluid12K/yr
- gm power steering fluid9K/yr
- ac delco power steering fluid8K/yr
- steering fluid9K/yr
- synthetic power steering fluid6K/yr
- steering wheel fluid5K/yr
- power steering fluid gallon4K/yr
- power steering fluid 1 gallon4K/yr
Reviews and returns
What reviews say buyers love and hate about Power Steering Fluid
We read the reviews and the return reasons for every product selling here.
“Product arrived showing leakage on bottom of shipping box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Power Steering Fluid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









