Power Steering Fluid
FailDemand is soft, at -11.0% this quarter, so Power Steering Fluid is a Fail.
- Flapen Score
- 47 / 100Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 4947
- Market size
- $516K/yr502K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 96 sellers
Flapen Score
Power Steering Fluid against its category
The dotted line is the Automotive average. Past it, Power Steering Fluid is stronger. Inside it, weaker.
Market
The Power Steering Fluid market on Amazon at a glance
Shoppers on Amazon United States searched for Power Steering Fluid 502K times last year and spent an estimated $516K. The top 5 brands take 83% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $516K a year.
- Searches, last 12 months
- 502K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $516Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- power steering fluid429K searches a year
02 · Price
A sale here is worth $11.74.
Listings sell for $11.74 on average, from $5.19 to $22.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $11.74 that is $23K to $29K a year per listing.
- Average price
- $11.74under the $15 to $100 sweet spot
- Price range
- $5.19–$22.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $23K–$29K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #14 within Oils & Fluids. It carries 1,173 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #14in Oils & Fluids
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,173per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Power Steering Fluid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
96
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
10%
- Brand 137%
- Brand 216%
- Brand 313%
- Brand 49%
- Brand 57%
- Brand 67%
- Open — no brand owns it (3 brands, 10%)
Demand
Power Steering Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Power Steering Fluid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- power steering fluid429K/yr
- power steering fluids10K/yr
- prestone power steering fluid12K/yr
- gm power steering fluid9K/yr
- ac delco power steering fluid8K/yr
- steering fluid9K/yr
- synthetic power steering fluid6K/yr
- steering wheel fluid5K/yr
- power steering fluid gallon4K/yr
- power steering fluid 1 gallon4K/yr
Reviews and returns
What reviews say buyers love and hate about Power Steering Fluid
We read the reviews and the return reasons for every product selling here.
“Product arrived showing leakage on bottom of shipping box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Power Steering Fluid questions
Answered from the same tracked data.









