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Power Steering Cooler

Fail

Shoppers spend an estimated $88K a year here, so Power Steering Cooler is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$88K/yr77K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
50%top-5 click share · 15 brands · 95 sellers

Flapen Score

Power Steering Cooler against its category

The dotted line is the Automotive average. Past it, Power Steering Cooler is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Power Steering Cooler market on Amazon at a glance

Shoppers on Amazon United States searched for Power Steering Cooler 77K times last year and spent an estimated $88K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
1.9%
Market size, estimated
$88Ka year
Peak month
March1.5× the quietest month
Top search term
power steering cooler68K searches a year

02 · Price

A sale here is worth $60.47.

Listings sell for $60.47 on average, from $21.25 to $103.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $60.47 that is $0 to $6K a year per listing.

Average price
$60.47inside the $15 to $100 sweet spot
Price range
$21.25–$103.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #511 within Engine Cooling & Climate Control. It carries 250 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#511in Engine Cooling & Climate Control
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
250per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Power Steering Cooler products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

95

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 88%

Open market

11%

  • Derale25%
  • Dorman20%
  • Hayden Automotive17%
  • EVIL ENERGY11%
  • A-Premium10%
  • FILTERUP5%
  • Open — no brand owns it (9 brands, 11%)

Demand

Power Steering Cooler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Power Steering Cooler search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • power steering cooler68K/yr
  • power steering cooler kit5K/yr
  • power steering oil cooler4K/yr

Reviews and returns

What reviews say buyers love and hate about Power Steering Cooler

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Nipples are too big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Power Steering Cooler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data