Power Steering Cooler
FailShoppers spend an estimated $88K a year here, so Power Steering Cooler is a Fail.
- Flapen Score
- 43 / 100Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 4943
- Market size
- $88K/yr77K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 95 sellers
Flapen Score
Power Steering Cooler against its category
The dotted line is the Automotive average. Past it, Power Steering Cooler is stronger. Inside it, weaker.
Market
The Power Steering Cooler market on Amazon at a glance
Shoppers on Amazon United States searched for Power Steering Cooler 77K times last year and spent an estimated $88K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $88Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- power steering cooler68K searches a year
02 · Price
A sale here is worth $60.47.
Listings sell for $60.47 on average, from $21.25 to $103.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $60.47 that is $0 to $6K a year per listing.
- Average price
- $60.47inside the $15 to $100 sweet spot
- Price range
- $21.25–$103.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #511 within Engine Cooling & Climate Control. It carries 250 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 84%
- Out of stock, average day
- 0.0%
- Average rank
- #511in Engine Cooling & Climate Control
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 250per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Power Steering Cooler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Derale 13200 Power Steering Cooler Kit Black
- Price
- $49.93
- Rating
- 4.6/5
- Reviews
- 405
- Age
- 19y ago

Dorman 918-301 Power Steering Cooler Compatible with Select Cadillac / Chevrolet / GMC Models
- Price
- $91.15
- Rating
- 4.6/5
- Reviews
- 986
- Age
- 9y ago

Hayden Inc. 1009 9L x 5.75W x 2.5H Power Steering Oil Cooler Silver
- Price
- $30.91
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 22y ago

Derale Performance Fluid Cooler 7000 Series 2 Pass 8.875 x 2.625 x 1.75 in Tube Type 6 AN Male Inlet/Outlet Aluminum/Copper Black Powder Coat Universal Each
- Price
- $48.96
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 15y ago

EVIL ENERGY 5/16 Transmission Oil Cooler 6 Pass Tube and Fin Cooler Kit Universal Aluminium Black
- Price
- $39.45
- Rating
- 4.6/5
- Reviews
- 1,076
- Age
- 6y ago
Trending
estimated 90-day click momentum
Derale 13212 Power Steering Cooler Kit Black
- Price
- $53.33
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 15y ago

GM Genuine Parts 25895896 Power Steering Fluid Cooler
- Price
- $103.98
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 7y ago

loosoo 68069566AA Power Steering Oil Cooler Compatible with Dodge Ram 1500 2500 3500 2003 2004 2005 2006 2007 2008 2009 2010 Gas V6 V8
- Price
- $63.19
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 2y ago

Dorman 918-346 Power Steering Cooler Compatible with Select Chevrolet/GMC Models
- Price
- $80.94
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 2y ago

EVIL ENERGY 5/16 Transmission Oil Cooler 4 Pass Tube and Fin Cooler Kit Universal Aluminium Black
- Price
- $30.42
- Rating
- 4.6/5
- Reviews
- 1,076
- Age
- 6y ago
Newest
by launch date
Edelmann Elite High-Performance Universal Power Steering Cooler 59000
- Price
- $82.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

FILTERUP Upgrade 2 Pass Aluminium Transmission Oil Cooler 5/16 Universal 2 Rows Tube And Fin Cooler Kit Engine With Hose Mounting Black
- Price
- $21.25
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago

loosoo 68069566AA Power Steering Oil Cooler Compatible with Dodge Ram 1500 2500 3500 2003 2004 2005 2006 2007 2008 2009 2010 Gas V6 V8
- Price
- $63.19
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 2y ago

Dorman 918-586 Power Steering Cooler Compatible with Select Chrysler/Dodge Models
- Price
- $65.88
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 2y ago

Dorman 918-346 Power Steering Cooler Compatible with Select Chevrolet/GMC Models
- Price
- $80.94
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
95
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 88%
Open market
11%
- Derale25%
- Dorman20%
- Hayden Automotive17%
- EVIL ENERGY11%
- A-Premium10%
- FILTERUP5%
- Open — no brand owns it (9 brands, 11%)
Demand
Power Steering Cooler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Power Steering Cooler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- power steering cooler68K/yr
- power steering cooler kit5K/yr
- power steering oil cooler4K/yr
Reviews and returns
What reviews say buyers love and hate about Power Steering Cooler
We read the reviews and the return reasons for every product selling here.
“Nipples are too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Power Steering Cooler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









