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Power Running Board Motor

Fail

Demand is soft, at -21.7% this quarter, so Power Running Board Motor is a Fail.

Flapen Score
45
45 / 100
Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 49
Market size
$107K/yr29K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
32%top-5 click share · 31 brands · 45 sellers

Flapen Score

Power Running Board Motor against its category

The dotted line is the Automotive average. Past it, Power Running Board Motor is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Power Running Board Motor market on Amazon at a glance

Shoppers on Amazon United States searched for Power Running Board Motor 29K times last year and spent an estimated $107K. The top 5 brands take 55% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
2.3%
Market size, estimated
$107Ka year
Top search term
power running board motor8K searches a year

02 · Price

A sale here is worth $161.75.

Listings sell for $161.75 on average, from $37.70 to $357.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $161.75 that is $0 to $16K a year per listing.

Average price
$161.75above the $15 to $100 sweet spot
Price range
$37.70–$357.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #775 within Running Boards & Steps. It carries 56 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#775in Running Boards & Steps
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
56per listing
Listings tracked
54

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Power Running Board Motor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

45

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

32%

Top 20: 68%

Open market

39%

  • Brand 124%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Power Running Board Motor search demand

Weekly searches over the year. Pick a range.

500300Spike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Power Running Board Motor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • power running board motor8K/yr
  • running board motor7K/yr
  • power step running board motor3K/yr
  • gmc yukon running board motor4K/yr
  • ford power running board motor3K/yr
  • running board motor replacement4K/yr

Reviews and returns

What reviews say buyers love and hate about Power Running Board Motor

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Durability”
8.0%of orders come back
“Lasted 5 days then wuit”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Power Running Board Motor questions

Answered from the same tracked data.