Portable Winch

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

419K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

0.7%

Market size, estimated

$1.2Ma year

Peak month

December1.6× the quietest month

Top search term

warn winch141K searches a year

Listings sell for $376.42 on average, from $57.71 to $2132.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $376.42 that is $0 to $38K a year per listing.

Average price

$376.42above the $15 to $100 sweet spot

Price range

$57.71–$2132.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$38K

Returns

2.7%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #166 within Towing Products & Winches. It carries 218 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

83%

Out of stock, average day

7.6%

Average rank

#166in Towing Products & Winches

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

218per listing

Listings tracked

63

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

44 months