polyester primer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good570.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good$110.37avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$8.00–$165.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 15K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, polyester primer is a $26K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
polyester primer market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $28K–$55K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 27%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Evercoat88%
- House of Kolor5%
- Eastwood4%
- Rust-Oleum2%
- U-POL2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 20 weeks — +0.0% search growth over the last 90 days.Top polyester primer search terms
- polyester primer6K/yr
- evercoat primer4K/yr
- feather fill primer4K/yr
Top polyester primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Evercoat Feather Fill G2 Premium Polyester Primer Surfacer for Fiberglass SMC & More - 128 Fl Oz - Gray
Evercoat$113.724.3★321 rev
Everocat Optex Super Build 4:1 Polyester Primer Surfacer for Aluminum Steel and More -128 Fl Oz
Evercoat$164.064.1★38 rev
Evercoat Feather Fill G2 Premium Polyester Primer Surfacer for Fiberglass SMC & More - 32 Fl Oz
Evercoat$64.024.4★49 rev
Evercoat Super Build 4:1 Polyester Primer Surfacer for Aluminum Fiberglass & More - 128 Fl Oz
Evercoat$135.374.0★108 rev
Evercoat Feather Fill G2 Premium Polyester Primer Surfacer for Fiberglass SMC & More - 128 Fl Oz - Black
Evercoat$126.994.2★61 rev
Newest
by launch date
Sprayable Polyster Primer
House of Kolor$116.276 rev
Everocat Optex Super Build 4:1 Polyester Primer Surfacer for Aluminum Steel and More -128 Fl Oz
Evercoat$164.0638 rev
Eastwood Contour Polyester Primer Direct to Metal Surfacer Filling Quart
Eastwood$69.4699 rev
Evercoat Finish Sand 4:1 Hybrid Polyester Primer Surfacer for Fiberglass Metal & More - 128 Fl Oz
Evercoat$137.6015 rev
Evercoat Feather Fill G2 Premium Polyester Primer Surfacer for Fiberglass SMC & More - 32 Fl Oz
Evercoat$64.0249 rev
Trending
90-day click momentum
Fibreglass Evercoat 2224 URO-Fill Acrylic Urethane Primer Surfacer - Gallon - Gray
Evercoat$165.395.0★
Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray 12 oz Gray
Rust-Oleum$8.004.7★
Everocat Optex Super Build 4:1 Polyester Primer Surfacer for Aluminum Steel and More -128 Fl Oz
Evercoat$164.064.1★
Evercoat Slick Sand Polyester Primer Surfacer for Fiberglass Wood Surfaces & More - 128 Fl Oz
Evercoat$163.164.2★
Evercoat 4:1 Catalyst - Polyester Primer Catalyst - Epoxy-Enriched Primer Catalyst - 32 Fl Oz
Evercoat$47.434.6★
What buyers say about polyester primer
What buyers praise and complain about, mined from review topics.What buyers love
“Good primer”
“I find that its cheaper on Amazon than my local stores by several dollars”
“Sprayed on nicely”
“Does its job”
“High quality paint”
“Efficient & Durable”
“It can be used in my car”
“High build polyester primer”
“its easy to knock that down”
“Does its job”
What buyers complain about
“Container was damaged and leaking,”
“the can stopped spraying before it was half emptied”
“requires lots of sanding”
“You can see all the imperfections, bumps, and edges when this stuff dries”
“Hard as a rock”
“the can came clogged”
“Low quality nozzle”
“is too soft”
“total waste of money for me”
“I cant even use it”
Top return reasons
Common questions
- Is polyester primer profitable to sell on Amazon United States?
- The niche generates $26K/yr across 15 tracked products. 90-day search growth is +0.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the polyester primer niche?
- 5 brands and 39 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in polyester primer?
- Top complaints mined from reviews: Leak-Proof, Spray/Flow, Ease Of Cleaning. The return rate is 0.0%.
- What does it cost to enter the polyester primer niche?
- Listings span $8.00–$165.39; the average listing price is $110.37 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.