Polyester Primer
FailThe top 5 brands take 100% of clicks, so Polyester Primer is a Fail.
- Flapen Score
- 36 / 100Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 4936
- Market size
- $26K/yr15K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 39 sellers
Flapen Score
Polyester Primer against its category
The dotted line is the Automotive average. Past it, Polyester Primer is stronger. Inside it, weaker.
Market
The Polyester Primer market on Amazon at a glance
Shoppers on Amazon United States searched for Polyester Primer 15K times last year and spent an estimated $26K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $26Ka year
- Top search term
- polyester primer6K searches a year
02 · Price
A sale here is worth $110.37.
Listings sell for $110.37 on average, from $8.00 to $165.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $110.37 that is $0 to $11K a year per listing.
- Average price
- $110.37above the $15 to $100 sweet spot
- Price range
- $8.00–$165.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Paint & Paint Supplies. It carries 571 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 27%
- Out of stock, average day
- 0.0%
- Average rank
- #127in Paint & Paint Supplies
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 571per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Polyester Primer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Evercoat Feather Fill G2 Premium Polyester Primer Surfacer for Fiberglass SMC & More - 128 Fl Oz - Gray
- Price
- $113.72
- Rating
- 4.3/5
- Reviews
- 321
- Age
- 19y ago

Everocat Optex Super Build 4:1 Polyester Primer Surfacer for Aluminum Steel and More -128 Fl Oz
- Price
- $164.06
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 6y ago

Evercoat Feather Fill G2 Premium Polyester Primer Surfacer for Fiberglass SMC & More - 32 Fl Oz
- Price
- $64.02
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 13y ago

Evercoat Super Build 4:1 Polyester Primer Surfacer for Aluminum Fiberglass & More - 128 Fl Oz
- Price
- $135.37
- Rating
- 4.0/5
- Reviews
- 108
- Age
- 15y ago

Evercoat Feather Fill G2 Premium Polyester Primer Surfacer for Fiberglass SMC & More - 128 Fl Oz - Black
- Price
- $126.99
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 19y ago
Trending
estimated 90-day click momentum
Fibreglass Evercoat 2224 URO-Fill Acrylic Urethane Primer Surfacer - Gallon - Gray
- Price
- $165.39
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 20y ago

Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray 12 oz Gray
- Price
- $8.00
- Rating
- 4.7/5
- Reviews
- 7,022
- Age
- 14y ago

Everocat Optex Super Build 4:1 Polyester Primer Surfacer for Aluminum Steel and More -128 Fl Oz
- Price
- $164.06
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 6y ago

Evercoat Slick Sand Polyester Primer Surfacer for Fiberglass Wood Surfaces & More - 128 Fl Oz
- Price
- $163.16
- Rating
- 4.2/5
- Reviews
- 101
- Age
- 19y ago

Evercoat 4:1 Catalyst - Polyester Primer Catalyst - Epoxy-Enriched Primer Catalyst - 32 Fl Oz
- Price
- $47.43
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 15y ago
Newest
by launch date
Sprayable Polyster Primer
- Price
- $116.27
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5y ago

Everocat Optex Super Build 4:1 Polyester Primer Surfacer for Aluminum Steel and More -128 Fl Oz
- Price
- $164.06
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 6y ago

Eastwood Contour Polyester Primer Direct to Metal Surfacer Filling Quart
- Price
- $69.46
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7y ago

Evercoat Finish Sand 4:1 Hybrid Polyester Primer Surfacer for Fiberglass Metal & More - 128 Fl Oz
- Price
- $137.60
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 12y ago

Evercoat Feather Fill G2 Premium Polyester Primer Surfacer for Fiberglass SMC & More - 32 Fl Oz
- Price
- $64.02
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Evercoat88%
- House of Kolor5%
- Eastwood4%
- Rust-Oleum2%
- U-POL2%
- Open — no brand owns it (0%)
Demand
Polyester Primer search demand
Weekly searches over the year. Pick a range.
Search terms
Top Polyester Primer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- polyester primer6K/yr
- evercoat primer4K/yr
- feather fill primer4K/yr
Reviews and returns
What reviews say buyers love and hate about Polyester Primer
We read the reviews and the return reasons for every product selling here.
“Container was damaged and leaking,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Polyester Primer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









