Police Lights

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months

358K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

1.4%

Market size, estimated

$237Ka year

Peak month

October1.4× the quietest month

Top search term

police lights118K searches a year

Listings sell for $48.21 on average, from $9.73 to $216.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $48.21 that is $0 to $5K a year per listing.

Average price

$48.21inside the $15 to $100 sweet spot

Price range

$9.73–$216.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

2.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #374 within Lights, Bulbs & Indicators. It carries 908 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#374in Lights, Bulbs & Indicators

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

908per listing

Listings tracked

44

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months