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Polaris General Oil Change Kit

Fail

The top 5 brands take 100% of clicks, so Polaris General Oil Change Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$133K/yr14K searches / yr
90-day growth
+35.4%search demand this quarter
Competition
86%top-5 click share · 4 brands · 39 sellers

Flapen Score

Polaris General Oil Change Kit against its category

The dotted line is the Automotive average. Past it, Polaris General Oil Change Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polaris General Oil Change Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Polaris General Oil Change Kit 14K times last year and spent an estimated $133K. All 4 brands take every click. Demand peaks in Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+35.4%
Conversion, latest week
8.5%
Market size, estimated
$133Ka year
Peak month
April3.0× the quietest month
Top search term
polaris general oil change kit8K searches a year

02 · Price

A sale here is worth $111.50.

Listings sell for $111.50 on average, from $57.34 to $185.20. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $111.50 that is $11K to $28K a year per listing.

Average price
$111.50above the $15 to $100 sweet spot
Price range
$57.34–$185.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$11K–$28K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #2,600 within Fluids & Maintenance. It carries 732 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
56%
Out of stock, average day
1.9%
Average rank
#2,600in Fluids & Maintenance
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
732per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Polaris General Oil Change Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 213%
  • Brand 37%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Polaris General Oil Change Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Polaris General Oil Change Kit

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
32%of negative reviews mention “Filtration”
0.3%of orders come back
“Wrong filter”
A buyer, on “Filtration”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Polaris General Oil Change Kit questions

Answered from the same tracked data.