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Polaris Demand Drive Fluid

Fail

The top 5 brands take 100% of clicks, so Polaris Demand Drive Fluid is a Fail.

Flapen Score
45
45 / 100
Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 49
Market size
$107K/yr29K searches / yr
90-day growth
+37.1%search demand this quarter
Competition
97%top-5 click share · 2 brands · 25 sellers

Flapen Score

Polaris Demand Drive Fluid against its category

The dotted line is the Automotive average. Past it, Polaris Demand Drive Fluid is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polaris Demand Drive Fluid market on Amazon at a glance

Shoppers on Amazon United States searched for Polaris Demand Drive Fluid 29K times last year and spent an estimated $107K. All 2 brands take every click. Demand peaks in Mar–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+37.1%
Conversion, latest week
9.0%
Market size, estimated
$107Ka year
Peak month
March1.8× the quietest month
Top search term
polaris demand drive fluid22K searches a year

02 · Price

A sale here is worth $41.71.

Listings sell for $41.71 on average, from $23.19 to $70.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At $41.71 that is $42K to $52K a year per listing.

Average price
$41.71inside the $15 to $100 sweet spot
Price range
$23.19–$70.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
1,000–1,250
Revenue per listing a year
$42K–$52K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Fluids & Maintenance. It carries 1,199 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#74in Fluids & Maintenance
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
1,199per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Polaris Demand Drive Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 233%

Demand

Polaris Demand Drive Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, May · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Polaris Demand Drive Fluid

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Advertised Vs Actual Product”
30%of negative reviews mention “Lubrication”
0.6%of orders come back
“U shouldn't buy anything else any knock of brand doesn't have the correct formula for your machine can mess it up”
A buyer, on “Lubrication”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Polaris Demand Drive Fluid questions

Answered from the same tracked data.