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Plier Organizer

Fail

Demand is soft, at -23.5% this quarter, so Plier Organizer is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$139K/yr288K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
53%top-5 click share · 20 brands · 39 sellers

Flapen Score

Plier Organizer against its category

The dotted line is the Automotive average. Past it, Plier Organizer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plier Organizer market on Amazon at a glance

Shoppers on Amazon United States searched for Plier Organizer 288K times last year and spent an estimated $139K. The top 5 brands take 63% of clicks. Demand peaks in Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
2.7%
Market size, estimated
$139Ka year
Peak month
March2.0× the quietest month
Top search term
plier organizer150K searches a year

02 · Price

A sale here is worth $17.57.

Listings sell for $17.57 on average, from $6.43 to $27.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $17.57 that is $4K to $9K a year per listing.

Average price
$17.57inside the $15 to $100 sweet spot
Price range
$6.43–$27.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #234 within Tool Trays. It carries 609 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#234in Tool Trays
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
609per listing
Listings tracked
29

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Plier Organizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

39

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

32%

  • Brand 120%
  • Brand 219%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Plier Organizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top Plier Organizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plier organizer150K/yr
  • pliers organizer71K/yr
  • plier rack14K/yr
  • pliers rack11K/yr
  • magnetic pliers organizer12K/yr
  • pliers organizer for tool box drawer9K/yr
  • magnetic pliers holder5K/yr
  • plier organizer magnetic6K/yr
  • plier organizer for tool box drawer6K/yr
  • tool box plier organizer4K/yr

Reviews and returns

What reviews say buyers love and hate about Plier Organizer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“They are of a lower quality than I expected”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Plier Organizer questions

Answered from the same tracked data.