plastic body filler
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$38.57avg listing price — sweet spot $15–$100
Review moat
Good955.37avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.06–$150.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 81K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, plastic body filler is a $135K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
plastic body filler market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $154K–$193K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 71%
- Out of stock
- 2.3%
- Avg brand age
- 69 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
139
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
48%
Top 20: 79%
Open market
9%
- Evercoat53%
- EVERCOAT Body Shop21%
- 3M6%
- Roberlo5%
- J-B Weld3%
- U.S. Chemical & Plastics2%
- Open — no brand owns it (8 brands, 9%)
Demand
Weekly Amazon search volume, last 10 weeks — +9.9% search growth over the last 90 days.Top plastic body filler search terms
- evercoat body filler30K/yr
- plastic body filler12K/yr
- evercoat9K/yr
- lightweight body filler6K/yr
- evercoat rage gold5K/yr
- rage body filler4K/yr
- auto body putty4K/yr
- light weight body filler3K/yr
- rage gold body filler3K/yr
- evercoat rage3K/yr
Top plastic body filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Evercoat Rage Gold Body Filler for Fiberglass Aluminum & More - Stain-Resistant Filler - 128 Fl Oz
Evercoat$81.164.6★435 rev
Evercoat Rage Ultra - Sanding Body Filler for Steel Fiberglass Aluminum and More - 128 Fl Oz
Evercoat$82.844.4★529 rev
Evercoat Lite Weight Body Filler - Clog-Free Body Filler for Aluminum Fiberglass & More - 128 Fl Oz
Evercoat$40.604.4★1,292 rev
Evercoat Body Shop 105001 Pro-Grade Body Filler Fast Drying and Lightweight Multipurpose for Dents in Aluminum Fiberglass & More Easy Mix Hardener Included 26 Fl Oz.
EVERCOAT Body Shop$18.884.6★174 rev
Evercoat Body Shop 105005 Pro-Grade Gold Filler Sands up to 50% Faster Multipurpose for Dents in Aluminum Fiberglass & More Easy Mix Hardener Included 13 Fl Oz.
EVERCOAT Body Shop$16.244.3★130 rev
Newest
by launch dateEvercoat Body Shop 105001 Pro-Grade Body Filler Fast Drying and Lightweight Multipurpose for Dents in Aluminum Fiberglass & More Easy Mix Hardener Included 26 Fl Oz.
EVERCOAT Body Shop$18.88174 rev
Evercoat Body Shop 105005 Pro-Grade Gold Filler Sands up to 50% Faster Multipurpose for Dents in Aluminum Fiberglass & More Easy Mix Hardener Included 13 Fl Oz.
EVERCOAT Body Shop$16.24130 rev
Evercoat Body Shop 105000 Pro-Grade Body Filler Fast Drying and Lightweight Multipurpose for Dents in Aluminum Fiberglass & More Easy Mix Hardener Included 0.8 Gal
EVERCOAT Body Shop$35.45174 rev
Evercoat Body Shop 105002 Pro-Grade Body Filler Fast Drying and Lightweight Multipurpose for Dents in Aluminum Fiberglass & More Easy Mix Hardener Included 13 Fl Oz.
EVERCOAT Body Shop$14.61174 rev
Calvana (2 Pack) 20g Car Body Filler Repair Kit Automotive Putty Scratch Filler Quick-Drying Formula for Minor Touch-ups Ideal for Car Paint Scratch Removal and Rust Includes Repair Tools
Calvana$13.36205 rev
Trending
90-day click momentum
Bondo Glazing and Spot Putty Fills Pinholes Scratches Minor Dings & Hairline Cracks 4.5 oz 1 Tube
3M$6.064.6★
Evercoat Body Shop 105002 Pro-Grade Body Filler Fast Drying and Lightweight Multipurpose for Dents in Aluminum Fiberglass & More Easy Mix Hardener Included 13 Fl Oz.
EVERCOAT Body Shop$14.614.6★
High Teck 77062-1 Lightweight Body Filler 1 gal Gray Paste 1.46 lb/gal VOC
High Teck$29.474.6★
Evercoat Body Shop 105001 Pro-Grade Body Filler Fast Drying and Lightweight Multipurpose for Dents in Aluminum Fiberglass & More Easy Mix Hardener Included 26 Fl Oz.
EVERCOAT Body Shop$18.884.6★
Bondo Body Filler Original Formula for Fast Easy Repair & Restoration of your Vehicle 00261 Filler 14 oz and 0.5 oz Hardener 1 Can
3M$13.534.6★
What buyers say about plastic body filler
What buyers praise and complain about, mined from review topics.What buyers love
“Stick on great”
“Good product as i expected”
“Its easy to apply”
“Great Value”
“Just what I needed”
“it seems effective”
“Very good for my small repairs”
“it holds strong”
“It did do the job for what I bought it for”
“Good quality material for the metal clips”
What buyers complain about
“really poor adhesion”
“Doesn't work well”
“It broke as soon as I put any pressure on it”
“The bottle feels tiny”
“bad quality”
“Too Expensive”
“it just all kinds of things you never think about fixing”
“Bottle Leaked During Shipping”
“The description in not as clear as I wouldve liked”
“could be stronger”
Top return reasons
Common questions
- Is plastic body filler profitable to sell on Amazon United States?
- The niche generates $135K/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the plastic body filler niche?
- 14 brands and 139 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in plastic body filler?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.5%.
- What does it cost to enter the plastic body filler niche?
- Listings span $6.06–$150.85; the average listing price is $38.57 (sweet spot $15–$100). The average incumbent carries 955 reviews — the moat a new listing must climb.