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Pine Spray

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -21.7% this quarter, so Pine Spray is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 7,287 Automotive niches · +2 vs the category median of 49
Market size
$123K/yr117K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
49%top-5 click share · 17 brands · 176 sellers

Flapen Score

Pine Spray against its category

The dotted line is the Automotive average. Past it, Pine Spray is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Pine Spray 117K times last year and spent an estimated $123K. The top 5 brands take 82% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
7.5%
Market size, estimated
$123Ka year
Top search term
pine car air freshener6K searches a year

02 · Price

A sale here is worth $14.06.

Listings sell for $14.06 on average, from $5.70 to $28.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.06 that is $4K to $7K a year per listing.

Average price
$14.06under the $15 to $100 sweet spot
Price range
$5.70–$28.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #193 within Air Fresheners. It carries 12,102 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
91%
Out of stock, average day
2.5%
Average rank
#193in Air Fresheners
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
12,102per listing
Listings tracked
35

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Pine Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

176

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 84%

Open market

16%

  • Brand 135%
  • Brand 228%
  • Brand 312%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 16%)

Demand

Pine Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.6× · 10 of 12 months tracked

Search terms

Top Pine Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pine car air freshener6K/yr
  • drift pine5K/yr
  • pine air freshener spray11K/yr
  • car air freshener pine5K/yr
  • drift car air freshener pine4K/yr
  • pine spray11K/yr
  • febreze plugins refill pine10K/yr
  • febreze pine9K/yr
  • pine room spray7K/yr
  • pine air freshener car3K/yr

Reviews and returns

What reviews say buyers love and hate about Pine Spray

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Smell”
51%of negative reviews mention “Smell”
0.5%of orders come back
“Strong smell”
A buyer, on “Smell”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pine Spray questions

Answered from the same tracked data.