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Phillips Xc 20w50 Aviation Oil

Fail

The top 5 brands take 100% of clicks, so Phillips Xc 20w50 Aviation Oil is a Fail.

Flapen Score
40
40 / 100
Ranks 6,010 of 7,287 Automotive niches · −9 vs the category median of 49
Market size
$93K/yr7K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
97%top-5 click share · 5 brands · 20 sellers

Flapen Score

Phillips Xc 20w50 Aviation Oil against its category

The dotted line is the Automotive average. Past it, Phillips Xc 20w50 Aviation Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phillips Xc 20w50 Aviation Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Phillips Xc 20w50 Aviation Oil 7K times last year and spent an estimated $93K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
13.2%
Market size, estimated
$93Ka year
Peak month
August1.5× the quietest month
Top search term
aviation oil4K searches a year

02 · Price

A sale here is worth $104.71.

Listings sell for $104.71 on average, from $69.15 to $138.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $104.71 that is $10K to $26K a year per listing.

Average price
$104.71above the $15 to $100 sweet spot
Price range
$69.15–$138.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$10K–$26K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #474 within Oils & Fluids. It carries 163 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#474in Oils & Fluids
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
163per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 107 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
107 months

Products

Top Phillips Xc 20w50 Aviation Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 228%
  • Brand 39%
  • Brand 46%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Phillips Xc 20w50 Aviation Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Phillips Xc 20w50 Aviation Oil

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Add-Ons/Attachments”
0.3%of orders come back
“Last spout extension did not fit the bottle however”
A buyer, on “Add-Ons/Attachments”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Phillips Xc 20w50 Aviation Oil questions

Answered from the same tracked data.