ph neutral soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$17.02avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.52–$36.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$148K$148K/yr · 151K searches
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,238.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ph neutral soap is a $148K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
ph neutral soap market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $170K–$213K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Grisi55%
- 3D29%
- ANDREW LESSMAN9%
- Dove4%
- Dr. Bronner's4%
Demand
Weekly Amazon search volume, last 44 weeks — +4.6% search growth over the last 90 days.Top ph neutral soap search terms
- jabon neutro34K/yr
- jabn neutro17K/yr
- jabn neutro para el cuerpo17K/yr
- 3d pink car soap9K/yr
- jabon neutro intimo10K/yr
- ph neutral soap8K/yr
- low ph soap8K/yr
- neutral soap6K/yr
- phact soap6K/yr
- 3d soap5K/yr
Top ph neutral soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack
Grisi$7.674.6★1,958 rev
3D Pink Car Soap 1 Gallon |pH Neutral Car Wash Soap with High Suds & Cherry Scent | Scratch-Free High Gloss Shine | Safe on Wax & Sealants | Weekly Car Care
3D$34.404.6★1,343 rev
GRISI Soap Neutro 3.5 Ounce
Grisi$3.524.6★156 rev
ANDREW LESSMAN pHact Moisture-Rich Soap-Free Cleansing Bar. Natural Skin pH. Fragrance-Free. All Skin Types - Even Sensitive Skin. Hypoallergenic. Dermatologist Tested. 3 Pack 4.25 oz each
ANDREW LESSMAN$23.314.7★477 rev
Dove Beauty Bar Soap Sensitive 8 Bars for Sensitive Skin Fragrance Free and Hypoallergenic 3.75 oz
Dove$11.734.8★60,328 rev
Newest
by launch dateANDREW LESSMAN pHact Moisture-Rich Soap-Free Cleansing Bar. Natural Skin pH. Fragrance-Free. All Skin Types - Even Sensitive Skin. Hypoallergenic. Dermatologist Tested. 3 Pack 4.25 oz each
ANDREW LESSMAN$23.31477 rev
Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack
Grisi$7.671,958 rev
Grisi Neutral Shower Gel 15.2 Fl Oz 15.2 Oz
Grisi$11.00152 rev
3D Pink Car Soap 1 Gallon |pH Neutral Car Wash Soap with High Suds & Cherry Scent | Scratch-Free High Gloss Shine | Safe on Wax & Sealants | Weekly Car Care
3D$34.401,343 rev
3D Pink Car Soap 16 oz |pH Neutral Car Wash Soap with High Suds & Cherry Scent | Scratch-Free High Gloss Shine | Safe on Wax & Sealants | Weekly Car Care
3D$16.171,343 rev
Trending
90-day click momentumGrisi Neutral Shower Gel 15.2 Fl Oz 15.2 Oz
Grisi$11.004.6★
3D Pink Car Soap 16 oz |pH Neutral Car Wash Soap with High Suds & Cherry Scent | Scratch-Free High Gloss Shine | Safe on Wax & Sealants | Weekly Car Care
3D$16.174.6★
GRISI Soap Neutro 3.5 Ounce
Grisi$3.524.6★
Dr. Bronners - Pure-Castile Bar Soap (Baby Unscented 5 ounce 2-pack) - Made with Organic Oils For Face Body Hair Gentle for Sensitive Skin Babies No Added Fragrance Biodegradable Vegan
Dr. Bronner's$9.164.8★
Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack
Grisi$7.674.6★
What buyers say about ph neutral soap
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Skin feels so soft”
“Strong fragrance added”
“Clean and fresh”
“Good price”
“Rich lather”
“Allergy friendly”
“Cleans great”
“Does not dry out skin”
“Moisturizing my skin”
What buyers complain about
“Not fragrance free”
“Caused an allergic reaction”
“Burns like fire”
“expensive”
“Very Drying”
“The bars should of been a little bigger”
“It was too dry for my sensitive skin”
“My skin is so sensitive”
“This\nProduct does not work as advertised”
“Too many skin sensitive soaps leave behind a greasy, sticky residue”
Top return reasons
Common questions
- Is ph neutral soap profitable to sell on Amazon United States?
- The niche generates $148K/yr across 9 tracked products. 90-day search growth is +4.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the ph neutral soap niche?
- 5 brands and 50 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ph neutral soap?
- Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.2%.
- What does it cost to enter the ph neutral soap niche?
- Listings span $3.52–$36.25; the average listing price is $17.02 (sweet spot $15–$100). The average incumbent carries 8,239 reviews — the moat a new listing must climb.