personalized name stickers
Skip itPrices mostly outside the sweet spot ($5.56–$17.70) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,322.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Avg price
Okay$10.12avg listing price — sweet spot $15–$100
Market size
Okay$150K$150K/yr · 501K searches
Price range
Bad$5.56–$17.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, personalized name stickers is a $150K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
personalized name stickers market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $81K–$101K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #350
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
19
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
20%
- Bunny Badges30%
- Humyoun19%
- Eggleston Design Co12%
- AnewDecals9%
- MELU Kids5%
- Pinkey Stickey4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
Top personalized name stickers search terms
- custom name stickers96K/yr
- personalized name stickers83K/yr
- name stickers for water bottles49K/yr
- custom name sticker25K/yr
- name decal25K/yr
- vinyl name stickers23K/yr
- waterproof name stickers18K/yr
- water bottle name stickers17K/yr
- name decals13K/yr
- customized name stickers14K/yr
Top personalized name stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Custom Name Stickers for Water Bottles - Personalized Waterproof Vinyl Name Labels for Cups Tumblers Helmets Laptop Servers Cars and Daycare (6 Stickers)
Bunny Badges$5.934.8★1,394 rev
Humyoun 6 Sheets UV DTF Cup Wrap Name Stickers for Water Bottles Waterproof Custom Vinyl Decals Personalized Lettering Gift Stickers for 14-40oz Tumbler Cups Mugs DIY Craft (Silver)
Humyoun$9.974.4★624 rev
Personalized Design Your Own Name - Custom Vinyl Sticker Car Window - Boat - Lettering JDM Automotive Windshield Graphic Name Letter Auto Vehicle Door Banner - Custom Vinyl Decal
AnewDecals$14.154.4★6,266 rev
Personalized Custom Font Name Decal Sticker Compatible with Tumbler Cups Laptop Phones RV Boats Helmets Hardhats Notebooks and Vehicles (Glitter Colors Available)
Eggleston Design Co$12.374.5★2,794 rev
Humyoun 6 Sheets UV DTF Cup Wrap Name Stickers for Water Bottles Waterproof Custom Vinyl Decals Personalized Lettering Gift Stickers for 14-40oz Tumbler Cups Mugs DIY Craft (White)
Humyoun$9.904.4★624 rev
Newest
by launch date
Custom Vinyl Name Decal & Logo Sticker(2 Stickers) Waterproof Personalized Labels for Laptops Water Bottles and Mailboxes Auto-Adjusting Length No-Residue Adhesive(Matte/Gloss) (1 Inch Height)
inkelligent$7.008 rev
Custom Name Stickers for Water Bottles - Vinyl Personalized Name Decals Waterproof (Any Size Small or Large) for Bottles Cups Tumblers Laptops Computers - Made in USA (3 Stickers)
Pinkey Stickey$10.3441 rev
Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Classic Gold Regular)
Boao$13.90116 rev
Personalized Name Labels for Kids (70 Labels) - Durable & Waterproof Custom Name Stickers for Clothing Tags School Supplies Camp & Daycare - Flowers (1.2x0.5)
MELU Kids$8.7514,584 rev
Personalized Name Labels for Kids (70 Labels) - Durable & Waterproof Custom Name Stickers for Clothing Tags School Supplies Camp & Daycare - Animal Forest (1.2x0.5)
MELU Kids$8.5014,584 rev
Trending
90-day click momentumPersonalized Name Labels for Kids (70 Labels) - Durable & Waterproof Custom Name Stickers for Clothing Tags School Supplies Camp & Daycare - Flowers (1.2x0.5)
MELU Kids$8.754.7★
Custom Vinyl Name Decal & Logo Sticker(2 Stickers) Waterproof Personalized Labels for Laptops Water Bottles and Mailboxes Auto-Adjusting Length No-Residue Adhesive(Matte/Gloss) (1 Inch Height)
inkelligent$7.003.0★
Custom Name Stickers for Water Bottles - Vinyl Personalized Name Decals Waterproof (Any Size Small or Large) for Bottles Cups Tumblers Laptops Computers - Made in USA (3 Stickers)
Pinkey Stickey$10.344.1★
Humyoun 6 Sheets UV DTF Cup Wrap Name Stickers for Water Bottles Waterproof Custom Vinyl Decals Personalized Lettering Gift Stickers for 14-40oz Tumbler Cups Mugs DIY Craft (Rose Red)
Humyoun$9.054.4★
Personalized Design Your Own Name - Custom Vinyl Decal - Initial Phrase or Quote - Vinyl Lettering for Car Walls Window Windshield Computers Hydroflask - Text Name Letters Graphics Sticker
VerbaYa$15.364.4★
What buyers say about personalized name stickers
What buyers praise and complain about, mined from review topics.What buyers love
“accurate good quality”
“Easy to stick”
“As advertised”
“Easy Peasy”
“Great color selection”
“Durable & Long Lasting”
“Worth the money”
“Love the size”
“They are waterproof”
“The design is cute”
What buyers complain about
“Bad fit”
“Didnt stick”
“Defective and poor quality control”
“Quite a bit over priced”
“Malfunction”
“Not meant the long lasting”
“nothing like the picture”
“Product color wasn't what I ordered”
“was a bit of a challenge when peeling the front sheet off”
“It has a low quality material”
Top return reasons
Common questions
- Is personalized name stickers profitable to sell on Amazon United States?
- The niche generates $150K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the personalized name stickers niche?
- 17 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in personalized name stickers?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.4%.
- When does demand for personalized name stickers peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.6× the quietest.
- What does it cost to enter the personalized name stickers niche?
- Listings span $5.56–$17.70; the average listing price is $10.12 (sweet spot $15–$100). The average incumbent carries 2,323 reviews — the moat a new listing must climb.