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Performance Chip

Fail

Buyers convert on only 0.2% of searches, so Performance Chip is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$140K/yr357K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
57%top-5 click share · 16 brands · 104 sellers

Flapen Score

Performance Chip against its category

The dotted line is the Automotive average. Past it, Performance Chip is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Performance Chip market on Amazon at a glance

Shoppers on Amazon United States searched for Performance Chip 357K times last year and spent an estimated $140K. The top 5 brands take 79% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
0.2%
Market size, estimated
$140Ka year
Peak month
August1.3× the quietest month
Top search term
diablosport tuner67K searches a year

02 · Price

A sale here is worth $244.52.

Listings sell for $244.52 on average, from $8.18 to $621.56. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $244.52 that is $0 to $24K a year per listing.

Average price
$244.52above the $15 to $100 sweet spot
Price range
$8.18–$621.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #988 within Engines & Engine Parts. It carries 480 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#988in Engines & Engine Parts
Average rating
3.82 starsAmazon United States average 4.42 stars
Average reviews
480per listing
Listings tracked
23

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Performance Chip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

104

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

18%

  • Brand 159%
  • Brand 29%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Performance Chip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Performance Chip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diablosport tuner67K/yr
  • thornton chip tuning28K/yr
  • tuner for truck43K/yr
  • performance chip48K/yr
  • diablo tuner21K/yr
  • car tuner21K/yr
  • ecu tuner14K/yr
  • performance tuner15K/yr
  • thornton chip tuning stage 317K/yr
  • truck tuner12K/yr

Reviews and returns

What reviews say buyers love and hate about Performance Chip

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Advertised Vs Actual Product”
26%of negative reviews mention “Functionality-Overall”
3.6%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Performance Chip questions

Answered from the same tracked data.