Pennzoil 10w30

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

24K

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

11.3%

Market size, estimated

$95Ka year

Peak month

August1.9× the quietest month

Top search term

pennzoil 10w30 motor oil16K searches a year

Listings sell for $34.73 on average, from $6.39 to $68.72. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $34.73 that is $3K to $9K a year per listing.

Average price

$34.73inside the $15 to $100 sweet spot

Price range

$6.39–$68.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

0.3%of orders · Amazon United States median 2.1%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Oils & Fluids. It carries 4,867 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#24in Oils & Fluids

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

4,867per listing

Listings tracked

9

The brands on the shelf have sold for 119 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

119 months