Paper Floor Mats

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

-20.6%

Conversion, latest week

6.8%

Market size, estimated

$386Ka year

Peak month

February1.6× the quietest month

Top search term

paper floor mats for cars44K searches a year

Listings sell for $26.12 on average, from $6.43 to $87.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $26.12 that is $7K to $13K a year per listing.

Average price

$26.12inside the $15 to $100 sweet spot

Price range

$6.43–$87.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #747 within Floor Mats & Cargo Liners. It carries 182 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#747in Floor Mats & Cargo Liners

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

182per listing

Listings tracked

33

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months