Is orange soap profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 22 tracked products. 90-day search growth is +18.5%. Flapen's verdict: Launch it (57/100).

How competitive is the orange soap niche?

5 brands and 247 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in orange soap?

Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Stain Resistance. The return rate is 0.3%.

When does demand for orange soap peak?

Demand peaks in Oct–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the orange soap niche?

Listings span $5.57–$89.02; the average listing price is $27.92 (sweet spot $15–$100). The average incumbent carries 3,357 reviews — the moat a new listing must climb.

orange soap

Launch it

A $1.1M/yr market growing +18.5% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$27.92

avg listing price — sweet spot $15–$100

Price range

Great$5.57–$89.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 293K searches

Growth

Okay+18.5%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,356.91

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, orange soap is a $1.1M/yr Amazon United States market (293K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Launch it — 57/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

orange soap market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 12.9%
Avg BSR: #321
Page quality: 0%
Prime: 91%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

247

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

GOJO50%
Fast Orange27%
GOOP18%
Intotal4%
Zep2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top orange soap search terms

gojo hand cleaner146K/yr +22.1%13.0% conv.
goop hand cleaner39K/yr +15.8%15.2% conv.
gojo soap28K/yr +12.8%4.3% conv.
go joe hand cleaner25K/yr +26.4%14.3% conv.
gojo hand soap12K/yr +25.1%5.6% conv.
go jo7K/yr +17.9%10.0% conv.
gojo cherry hand cleaner5K/yr +48.1%7.5% conv.
go joe7K/yr -1.0%2.7% conv.
gojo cherry4K/yr +10.7%9.1% conv.
gojo hand cleaner original3K/yr +3.2%2.6% conv.

All search terms

Top orange soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fast Orange 25219 Pumice Lotion Heavy Duty Hand Cleaner Natural Citrus Scent Waterless Cleaner for Mechanics Strong Grease Fighter 1 Gallon

Fast Orange$12.894.8★6,186 rev

GOJO NATURAL* ORANGE Pumice Hand Cleaner 14 fl oz Quick-Acting Lotion Cleaner Squeeze Bottle (0957-12)

GOJO$9.144.7★9,453 rev

Gojo Natural Orange Pumice Hand Cleaner 1 Gallon Quick Acting Lotion Pump Bottle Pack of 1

GOJO$27.234.7★9,453 rev

GOOP Multi-Purpose Hand Cleaner- Waterless Hand Degreaser Laundry Stain Remover - NonToxic and Biodegradable Cleaner Remove Dirt Oil Paint Ink and Clothes Stains Original 14oz Pack of 1

GOOP$9.604.7★4,965 rev

GOJO Cherry Gel Pumice Hand Cleaner Cherry Scent 10 Oz Bottle

GOJO$9.874.7★1,192 rev

Newest

by launch date

GOOP Hand Cleaner - 4.5 Lb. Can

GOOP$29.2123 rev

1y ago

GOJO Premium Lotion Soap Waterfall Fragrance 800 mL Lotion Hand Soap Refill 800 Series Bag-in-Box Soap Dispenser (Pack of 12) - 9106-12

GOJO$58.36323 rev

3y ago

GOOP Orange Liquid with Pumice Multi-Purpose Waterless Hand Cleaner - 1 Gallon Pump Bottle

GOOP$23.72592 rev

4y ago

Gojo Soap Natural Orange Pumice Hand Cleaner Heavy Duty Cleaner Citrus Scented Scrub 2 Bottles 14 OZ each [Total of 28 Oz.] with 2 compatible Sparklen Wooden Nail Brushes

Intotal$22.97217 rev

6y ago

GOJO FMX-12 Luxury Foam Handwash Cranberry Scent EcoLogo Certified 1250 mL Foam Soap Refill for Push-Style Dispenser (Pack of 4) - 5161-04

GOJO$69.05600 rev

6y ago

What buyers say about orange soap

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning30%

“Cleans really well”

Smell20%

“The citrus scent is pleasant”

Efficiency11%

“it works great”

Value For Money9%

“Good price”

Quality-Overall7%

“This is clearly shop-grade stuff”

Advertised Vs Actual Product5%

“Works like it should”

Durability2%

“so the pump is quite durable”

De-Grease2%

“Cleans grease from hands”

Ease Of Use1%

“Easy to use”

Color1%

“The color is right”

What buyers complain about

Value For Money11%

“a little pricey”

Ease Of Cleaning10%

“Doesnt clean hands as well as I thought”

Stain Resistance8%

“With bad stains may have to do twice”

Smell8%

“Does not Smell Good”

De-Grease4%

“hands are often covered in grease”

Quality-Overall4%

“Not as great as everyone says”

Durability2%

“Cap broke off on initial use”

Paint Quality2%

“Don't know if the paint had been on the skin too long”

Flatness2%

“it flat out didnt work”

Ingredients-Overall2%

“ITS CHEMICALLY WRONG”

Top return reasons

Leak-Proof32%

Size-Overall22%

Advertised Vs Actual Product7%

Functionality-Overall7%

Smell6%

Defective Material/Parts5%

Value For Money4%

Ease Of Cleaning2%

Product Condition2%

Jamming/Clogging1%

Common questions

Is orange soap profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 22 tracked products. 90-day search growth is +18.5%. Flapen's verdict: Launch it (57/100).
How competitive is the orange soap niche?: 5 brands and 247 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in orange soap?: Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Stain Resistance. The return rate is 0.3%.
When does demand for orange soap peak?: Demand peaks in Oct–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the orange soap niche?: Listings span $5.57–$89.02; the average listing price is $27.92 (sweet spot $15–$100). The average incumbent carries 3,357 reviews — the moat a new listing must climb.