Optima Red Top Battery

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months

231K

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

0.5%

Market size, estimated

$193Ka year

Peak month

November2.1× the quietest month

Top search term

96r car battery29K searches a year

Listings sell for $181.67 on average, from $104.64 to $341.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $181.67 that is $0 to $18K a year per listing.

Average price

$181.67above the $15 to $100 sweet spot

Price range

$104.64–$341.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$18K

Returns

3.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #672 within Batteries & Accessories. It carries 2,055 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

50%

Out of stock, average day

8.1%

Average rank

#672in Batteries & Accessories

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,055per listing

Listings tracked

24

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

53 months