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Onan Generator Oil

Fail

The top 5 products take 100% of clicks, so Onan Generator Oil is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$41K/yr7K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 33 sellers

Flapen Score

Onan Generator Oil against its category

The dotted line is the Automotive average. Past it, Onan Generator Oil is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onan Generator Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Onan Generator Oil 7K times last year and spent an estimated $41K. All 2 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
16.6%
Market size, estimated
$41Ka year
Peak month
July2.7× the quietest month
Top search term
onan generator oil3K searches a year

02 · Price

A sale here is worth $35.96.

Listings sell for $35.96 on average, from $16.24 to $53.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $35.96 that is $9K to $18K a year per listing.

Average price
$35.96inside the $15 to $100 sweet spot
Price range
$16.24–$53.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #649 within Oils & Fluids. It carries 399 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#649in Oils & Fluids
Average rating
4.83 starsAmazon United States average 4.42 stars
Average reviews
399per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Onan Generator Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Onan Generator Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Onan Generator Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • onan generator oil3K/yr
  • onan oil3K/yr
  • onamax 15w40 oil1K/yr

Reviews and returns

What reviews say buyers love and hate about Onan Generator Oil

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
0.5%of orders come back
“Top quality”
A buyer, on “Quality-Overall”31% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Onan Generator Oil questions

Answered from the same tracked data.