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onan 5500 oil filter

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 58Conversion 88Competition 21Returns 95Price range 84Avg price 93Brand share 47Review moat 83Quality gap 60

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.02

avg listing price — sweet spot $15–$100

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.69–$48.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great336.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+32.4%

90-day search growth — must beat 0% to launch

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$57K

$57K/yr · 26K searches

According to Flapen's Amazon United States niche tracking, onan 5500 oil filter is a $57K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

onan 5500 oil filter market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$66K–$88K
units × avg price
Conversion rate
10.2%
Avg BSR
#1,095
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
158 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

47

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

17%

  • Cummins40%
  • RADHLBNIU13%
  • iFJF9%
  • Kanimp8%
  • ATRACYPART7%
  • AULDAY6%
  • Open — no brand owns it (5 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.4% search growth over the last 90 days.
800600Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×

Top onan 5500 oil filter search terms

  • onan 5500 oil filter7K/yr
  • onan 122-0836 oil filter4K/yr
  • onan oil filter 122-08363K/yr
  • 122-0836 onan oil filter4K/yr
  • onan oil filter3K/yr
  • onan generator oil filter2K/yr
  • 122-08362K/yr
All search terms

Top onan 5500 oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$11K30%$17K40%$23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about onan 5500 oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Everything fit perfectly”

Quality-Overall19%

“Good quality and arrived 1 day ahead of time”

Value For Money17%

“Great value for the price”

Advertised Vs Actual Product14%

“Worked as advertised, no issues”

Filtration7%

“The oil filters match the oh nan generator exactly”

Ease Of Use6%

“Convenient, Practical, and Worth Having”

Correct Contents4%

“Perfect kit”

Maintenance And Repair2%

“It's a complete kit with everything you need to do routine maintenance”

What buyers complain about

Filtration44%

“Dont trust the fuel filter”

Size-Overall39%

“does not fit the one included with the kit”

Top return reasons

Size-Overall43%
Filtration14%
Compatibility-Overall11%
Defective Material/Parts9%
Advertised Vs Actual Product8%
Value For Money4%
Leak-Proof4%
Functionality-Overall4%
Quality-Overall2%
Rusts/Corrodes1%

Common questions

Is onan 5500 oil filter profitable to sell on Amazon United States?
The niche generates $57K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the onan 5500 oil filter niche?
11 brands and 47 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in onan 5500 oil filter?
Top complaints mined from reviews: Filtration, Size-Overall. The return rate is 1.0%.
When does demand for onan 5500 oil filter peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the onan 5500 oil filter niche?
Listings span $9.69–$48.79; the average listing price is $22.02 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.