Oils & Fluids
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 98% of clicks, so Oils & Fluids is a Maybe.
- Flapen Score
- 57 / 100Top 17% of 7,287 Automotive niches · +8 vs the category median of 4957
- Market size
- $2.8M/yr1.4M searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 50%top-5 click share · 7 brands · 118 sellers
Flapen Score
Oils & Fluids against its category
The dotted line is the Automotive average. Past it, Oils & Fluids is stronger. Inside it, weaker.
Market
The Oils & Fluids market on Amazon at a glance
Shoppers on Amazon United States searched for Oils & Fluids 1.4M times last year and spent an estimated $2.8M. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $2.8Ma year
- Peak month
- October2.1× the quietest month
- Top search term
- 5w-30 full synthetic oil205K searches a year
02 · Price
A sale here is worth $26.82.
Listings sell for $26.82 on average, from $6.37 to $52.50. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $26.82 that is $107K to $134K a year per listing.
- Average price
- $26.82inside the $15 to $100 sweet spot
- Price range
- $6.37–$52.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $107K–$134K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Oils & Fluids. It carries 5,771 reviews at 4.82 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Oils & Fluids
- Average rating
- 4.82 starsAmazon United States average 4.42 stars
- Average reviews
- 5,771per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Oils & Fluids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
118
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
1%
- Brand 138%
- Brand 226%
- Brand 323%
- Brand 410%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Oils & Fluids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Oils & Fluids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 5w-30 full synthetic oil205K/yr
- 5w30169K/yr
- 5w30 motor oil160K/yr
- oils & fluids179K/yr
- motor oil 5w-30127K/yr
- 5w30 full synthetic oil117K/yr
- 5w 30 full synthetic motor oil89K/yr
- 5w-3068K/yr
- 5w30 oil43K/yr
- oil 5w3033K/yr
Reviews and returns
What reviews say buyers love and hate about Oils & Fluids
We read the reviews and the return reasons for every product selling here.
“arrived leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oils & Fluids questions
Answered from the same tracked data.