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Oil Furnace Filter

Fail

Demand is soft, at -77.3% this quarter, so Oil Furnace Filter is a Fail.

Flapen Score
40
40 / 100
Ranks 6,010 of 7,287 Automotive niches · −9 vs the category median of 49
Market size
$52K/yr40K searches / yr
90-day growth
-77.3%search demand this quarter
Competition
72%top-5 click share · 11 brands · 72 sellers

Flapen Score

Oil Furnace Filter against its category

The dotted line is the Automotive average. Past it, Oil Furnace Filter is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Furnace Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Furnace Filter 40K times last year and spent an estimated $52K. The top 5 brands take 85% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -77.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-77.3%
Conversion, latest week
5.6%
Market size, estimated
$52Ka year
Top search term
oil burner filter7K searches a year

02 · Price

A sale here is worth $23.52.

Listings sell for $23.52 on average, from $8.11 to $61.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $23.52 that is $2K to $6K a year per listing.

Average price
$23.52inside the $15 to $100 sweet spot
Price range
$8.11–$61.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #2,720 within Filters. It carries 245 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
94%
Out of stock, average day
3.7%
Average rank
#2,720in Filters
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
245per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Oil Furnace Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$16K$21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

72

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

11%

  • General Filters47%
  • HVAC Parts22%
  • Ganivsor6%
  • Westwood5%
  • General Filters, Inc5%
  • Generic4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Oil Furnace Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26NovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.2× · 8 of 12 months tracked

Search terms

Top Oil Furnace Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oil burner filter7K/yr
  • oil tank filter4K/yr
  • fuel oil filter5K/yr
  • heating oil filter4K/yr
  • oil furnace filter6K/yr
  • 1a-30 fuel oil filter4K/yr
  • oil furnace fuel filter4K/yr
  • general filter 1a-25a3K/yr
  • furnace oil filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Furnace Filter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Filtration”
33%of negative reviews mention “Filtration”
1.1%of orders come back
“If you dont have a filter”
A buyer, on “Filtration”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Oil Furnace Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data