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Oil Filter Adapter 1/2-28

Fail

Demand is soft, at -54.3% this quarter, so Oil Filter Adapter 1/2-28 is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$47K/yr24K searches / yr
90-day growth
-54.3%search demand this quarter
Competition
77%top-5 click share · 11 brands · 12 sellers

Flapen Score

Oil Filter Adapter 1/2-28 against its category

The dotted line is the Automotive average. Past it, Oil Filter Adapter 1/2-28 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Filter Adapter 1/2-28 market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Filter Adapter 1/2-28 24K times last year and spent an estimated $47K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-54.3%
Conversion, latest week
15.4%
Market size, estimated
$47Ka year
Peak month
January4.2× the quietest month
Top search term
1/2x28 to 3/4x16 thread adapter13K searches a year

02 · Price

A sale here is worth $12.51.

Listings sell for $12.51 on average, from $8.73 to $20.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.51 that is $3K to $6K a year per listing.

Average price
$12.51under the $15 to $100 sweet spot
Price range
$8.73–$20.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #1,251 within Transmission & Drive Train. It carries 89 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#1,251in Transmission & Drive Train
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
89per listing
Listings tracked
12

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
17 months

Products

Top Oil Filter Adapter 1/2-28 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

  • Brand 150%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 14%)

Demand

Oil Filter Adapter 1/2-28 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Oil Filter Adapter 1/2-28 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1/2x28 to 3/4x16 thread adapter13K/yr
  • 1/2 28 to 3/4 16 adapter8K/yr
  • 1/2-28 to 3/4-16 thread adapter4K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Filter Adapter 1/2-28

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Junk”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oil Filter Adapter 1/2-28 questions

Answered from the same tracked data.