Is oil filter profitable to sell on Amazon United States?

The niche generates $5.4M/yr across 131 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Launch it (69/100).

How competitive is the oil filter niche?

21 brands and 279 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in oil filter?

Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 0.8%.

When does demand for oil filter peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the oil filter niche?

Listings span $3.65–$70.44; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.

oil filter

Launch it

A $5.4M/yr market growing +18.0% this quarter with returns at 0.8% — clears our launch bar.

Market size

Incredible$5.4M

$5.4M/yr · 7.8M searches

Competition

Incredible18%

top-5 click share — an open shelf

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great$3.65–$70.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.77

avg listing price — sweet spot $15–$100

Growth

Okay+18.0%

90-day search growth — must beat 0% to launch

Review moat

Okay1,684.66

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, oil filter is a $5.4M/yr Amazon United States market (7.8M searches/yr). The top 5 brands hold 69% of demand. Verdict: Launch it — 69/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

oil filter market data

Units sold / yr: 500K–600K; avg 3,000–4,000/product
Revenue / yr: $6.4M–$7.7M; units × avg price
Conversion rate: 5.4%
Avg BSR: #145
Page quality: 0%
Prime: 99%
Sponsored: 73%
Out of stock: 2.8%
Avg brand age: 54 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

279

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

18%

Top 20: 44%

Open market

23%

Purolator19%
Wix18%
K&N14%
Toyota9%
Motorcraft9%
ACDelco8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top oil filter search terms

oil filter5.6M/yr +13.6%3.6% conv.
oil filter for my car487K/yr +32.3%3.7% conv.
filtro de aceite de motor256K/yr +8.8%2.3% conv.
fram oil filter164K/yr +61.4%1.3% conv.
automotive replacement oil filters185K/yr +42.3%3.0% conv.
wix oil filter210K/yr +12.3%3.7% conv.
engine oil filter200K/yr +17.2%3.6% conv.
mobil 1 oil filter113K/yr +16.7%1.7% conv.
oil filters83K/yr +34.0%2.0% conv.
oil filter fram47K/yr +55.7%1.8% conv.

All search terms

Top oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)

Motorcraft$8.634.8★11,668 rev

Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus

Toyota$9.824.8★728 rev

WIX 57356XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Acura Honda (01-18) Hyundai (07-09) Mazda (10-11) Infiniti Nissan (96-18)

Wix$12.304.7★2,496 rev

BOSCH 3330 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Audi Chrysler Dodge Ford Jeep Lexus Lincoln Mazda Mercury Saab Toyota Volkswagen

Bosch$8.164.6★2,739 rev

Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)

Motorcraft$8.694.8★12,438 rev

Newest

by launch date

Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus

Toyota$9.82728 rev

1y ago

ACDelco GM Original Equipment PF48 (12737086) Oil Filter

ACDelco$5.11540 rev

1y ago

K&N Select Oil Filter: Designed to Protect your Engine: Fits Select 1991-2027 ACURA/HONDA/MITSUBISHI/NISSAN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1010

K&N$10.77911 rev

3y ago

WIX WL10255 Oil Filter Replacement Built for Synthetic and High Mileage Oil - Compatible With Various GM (11-20)

Wix$9.711,059 rev

8y ago

Purolator PBL22500 PurolatorBOSS Maximum Engine Protection Spin On Oil Filter Compatible With Ford F-150 Explorer Edge Chevrolet Silverado 1500 Traverse Tahoe GMC Acadia Sierra 1500 and Yukon

Purolator$11.62872 rev

10y ago

What buyers say about oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration30%

“Nice quality filter”

Size-Overall19%

“Fits as advertised”

Quality-Overall16%

“Decent quality”

Value For Money13%

“Fair price”

Advertised Vs Actual Product6%

“Just as described”

Efficiency3%

“Does the job”

Assembly/Installation2%

“the installation was great”

Leak-Proof1%

“Doesn't leak”

Ease Of Use1%

“Easy to use”

Lubrication1%

“Keeping my engine clean and lubricated”

What buyers complain about

Filtration21%

“Damaged filters”

Size-Overall15%

“Does NOT fit”

Compatibility-Overall11%

“Not compatible”

Quality-Overall7%

“Bad quality control”

Leak-Proof7%

“it leaks”

Advertised Vs Actual Product4%

“False Advertisement”

Product Condition3%

“Used item”

Value For Money3%

“A little pricey”

Rusts/Corrodes1%

“there was some rust on the metal right next from where thr thread starts”

Ease Of Use1%

“The space to reach the filter is very difficult, small, and twisty and it annoying to have to use the alternative tool”

Top return reasons

Size-Overall40%

Filtration20%

Compatibility-Overall17%

Value For Money5%