Oil Filter

Shoppers searched for this 7.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months

7.8M

Growth, 90 days vs prior 90

+18.0%

Conversion, latest week

5.4%

Market size, estimated

$5.4Ma year

Peak month

May1.4× the quietest month

Top search term

oil filter5.6M searches a year

Listings sell for $12.77 on average, from $3.65 to $70.44. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 3,000 to 4,000 of them. At $12.77 that is $38K to $51K a year per listing.

Average price

$12.77under the $15 to $100 sweet spot

Price range

$3.65–$70.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

3,000–4,000

Revenue per listing a year

$38K–$51K

Returns

0.8%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #145 within Filters. It carries 1,685 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

99%

Out of stock, average day

2.8%

Average rank

#145in Filters

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

1,685per listing

Listings tracked

131

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months