oil filter
Launch itA $5.4M/yr market growing +18.0% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$5.4M$5.4M/yr · 7.8M searches
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Price range
Great$3.65–$70.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,684.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, oil filter is a $5.4M/yr Amazon United States market (7.8M searches/yr). The top 5 brands hold 69% of demand. Verdict: Launch it — 69/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 500K–600K
- avg 3,000–4,000/product
- Revenue / yr
- $6.4M–$7.7M
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 5.4%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 73%
- Out of stock
- 2.8%
- Avg brand age
- 54 months
- Avg seller age
- 140 days
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
279
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
18%
Top 20: 44%
Open market
23%
- Purolator19%
- Wix18%
- K&N14%
- Toyota9%
- Motorcraft9%
- ACDelco8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 131 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.634.8★11,668 rev
Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus
Toyota$9.824.8★728 rev
WIX 57356XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Acura Honda (01-18) Hyundai (07-09) Mazda (10-11) Infiniti Nissan (96-18)
Wix$12.304.7★2,496 rev
BOSCH 3330 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Audi Chrysler Dodge Ford Jeep Lexus Lincoln Mazda Mercury Saab Toyota Volkswagen
Bosch$8.164.6★2,739 rev
Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.694.8★12,438 rev
Newest
by launch date
ACDelco GM Original Equipment PF63F (12737081) Oil Filter
ACDelco$11.482 rev
ACDelco GM Original Equipment PF46E (12737094) Oil Filter
ACDelco$4.41311 rev
ACDelco GM Original Equipment PF52E (12737090) Oil Filter
ACDelco$5.93100 rev
ACDelco Gold PF1218 (19431429) Oil Filter
ACDelco$7.95186 rev
ACDelco GM Original Equipment PF47E (12737092) Oil Filter
ACDelco$4.26296 rev
Trending
90-day click momentum
Purolator L14610 Premium Engine Protection Spin On Oil Filter Compatible With Honda CR-V Accord Civic Pilot Odyssey HR-V Fit Nissan Frontier TITAN Xterra Acura MDX and RDX
Purolator$7.934.6★
Purolator PBL20195 PurolatorBOSS Maximum Engine Protection Spin On Oil Filter Compatible With Ford F-150 Ranger Taurus Mustang Jeep Liberty Grand Charokee Chrysler PT Cruiser and Mazda CX-9
Purolator$5.734.7★
Mobil 1 M1-212 / M1-212A Extended Performance Oil Filter (Pack of 2)
Mobil$23.994.7★
Purolator L12222 Premium Engine Protection Spin On Oil Filter Compatible With Ram 1500 Chevrolet Silverado 1500 Silverado 2500 HD Jeep Compass Cherokee Patriot and GMC Sierra 1500
Purolator$7.614.7★
Mobil 1 Extended Performance Oil Filter M1-110A | Synthetic Blend High Efficiency 20 000 Mile Protection | 1 Pack
Mobil$11.934.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality filter”
“Fits as advertised”
“Decent quality”
“Fair price”
“Just as described”
“Does the job”
“the installation was great”
“Doesn't leak”
“Easy to use”
“Keeping my engine clean and lubricated”
What buyers complain about
“Damaged filters”
“Does NOT fit”
“Not compatible”
“Bad quality control”
“it leaks”
“False Advertisement”
“Used item”
“A little pricey”
“there was some rust on the metal right next from where thr thread starts”
“The space to reach the filter is very difficult, small, and twisty and it annoying to have to use the alternative tool”
Top return reasons
Common questions
- Is oil filter profitable to sell on Amazon United States?
- The niche generates $5.4M/yr across 131 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Launch it (69/100).
- How competitive is the oil filter niche?
- 21 brands and 279 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in oil filter?
- Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 0.8%.
- When does demand for oil filter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the oil filter niche?
- Listings span $3.65–$70.44; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.
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