Oil Filter
Oil Filter clears our launch bar: a $5.4M/yr market growing +18.0% this quarter with returns at 0.8%.
Flapen Score
Top 1% of 7,287 Automotive niches · +20 vs the category median of 49
Is Oil Filter profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Oil Filter is a $5.4M/yr Amazon United States market (7.8M searches/yr). The top 5 brands hold 69% of demand. Verdict: Launch it — 69/100.
Oil Filter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +18.0% over the last 90 days and 5.4% of searches end in a purchase.
$5.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 131 products
Top Oil Filter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
- Price
- $8.63
- Rating
- 4.8/5
- Reviews
- 11,668
- Age
- 18y ago
Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus
- Price
- $9.82
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
WIX 57356XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Acura Honda (01-18) Hyundai (07-09) Mazda (10-11) Infiniti Nissan (96-18)
- Price
- $12.30
- Rating
- 4.7/5
- Reviews
- 2,496
- Age
- 14y ago
BOSCH 3330 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Audi Chrysler Dodge Ford Jeep Lexus Lincoln Mazda Mercury Saab Toyota Volkswagen
- Price
- $8.16
- Rating
- 4.6/5
- Reviews
- 2,739
- Age
- 17y ago
Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
- Price
- $8.69
- Rating
- 4.8/5
- Reviews
- 12,438
- Age
- 18y ago
Trending
90-day click momentum
Mobil 1 M1-212 / M1-212A Extended Performance Oil Filter (Pack of 2)
- Price
- $23.99
- Rating
- 4.7/5
- Reviews
- 2,227
- Age
- 13y ago
Purolator PL14459 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Hyundai Elantra Sonata Tucson Accent Sante Fe Kia Soul Optima Sportage Sorento and Honda Accord
- Price
- $8.05
- Rating
- 4.7/5
- Reviews
- 2,112
- Age
- 20y ago
Mobil 1 M1-212A Extended Performance Oil Filter 1 Pack
- Price
- $16.88
- Rating
- 4.7/5
- Reviews
- 2,227
- Age
- 11y ago
BOSCH 3330 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Audi Chrysler Dodge Ford Jeep Lexus Lincoln Mazda Mercury Saab Toyota Volkswagen
- Price
- $8.16
- Rating
- 4.6/5
- Reviews
- 2,739
- Age
- 17y ago
WIX 57356XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Acura Honda (01-18) Hyundai (07-09) Mazda (10-11) Infiniti Nissan (96-18)
- Price
- $12.30
- Rating
- 4.7/5
- Reviews
- 2,496
- Age
- 14y ago
Newest
by launch dateToyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus
- Price
- $9.82
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
ACDelco GM Original Equipment PF48 (12737086) Oil Filter
- Price
- $5.11
- Rating
- 4.8/5
- Reviews
- 540
- Age
- 1y ago
K&N Select Oil Filter: Designed to Protect your Engine: Fits Select 1991-2027 ACURA/HONDA/MITSUBISHI/NISSAN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1010
- Price
- $10.77
- Rating
- 4.8/5
- Reviews
- 911
- Age
- 3y ago
WIX WL10255 Oil Filter Replacement Built for Synthetic and High Mileage Oil - Compatible With Various GM (11-20)
- Price
- $9.71
- Rating
- 4.6/5
- Reviews
- 1,059
- Age
- 8y ago
Purolator PBL22500 PurolatorBOSS Maximum Engine Protection Spin On Oil Filter Compatible With Ford F-150 Explorer Edge Chevrolet Silverado 1500 Traverse Tahoe GMC Acadia Sierra 1500 and Yukon
- Price
- $11.62
- Rating
- 4.7/5
- Reviews
- 872
- Age
- 10y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
Brands
21 rising
Sellers
279
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
18%
Top 20: 44%
Open market
23%
- Purolator19%
- Wix18%
- K&N14%
- Toyota9%
- Motorcraft9%
- ACDelco8%
Oil Filter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Oil Filter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oil filter5.6M/yr
- oil filter for my car487K/yr
- filtro de aceite de motor256K/yr
- fram oil filter164K/yr
- automotive replacement oil filters185K/yr
- wix oil filter210K/yr
- engine oil filter200K/yr
- mobil 1 oil filter113K/yr
- oil filters83K/yr
- oil filter fram47K/yr
What reviews say buyers love and hate about Oil Filter
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Nice quality filter”
“Fits as advertised”
“Decent quality”
“Fair price”
“Just as described”
What buyers complain about
75% of reviews“Damaged filters”
“Does NOT fit”
“Not compatible”
“Bad quality control”
“it leaks”
Oil Filter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oil Filter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
