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Oil Dry

Maybe

An estimated 0.3% of orders come back. But the top 5 products take 74% of clicks, so Oil Dry is a Maybe.

Flapen Score
55
55 / 100
Top 23% of 7,287 Automotive niches · +6 vs the category median of 49
Market size
$499K/yr258K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
74%top-5 click share · 10 brands · 120 sellers

Flapen Score

Oil Dry against its category

The dotted line is the Automotive average. Past it, Oil Dry is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Dry market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Dry 258K times last year and spent an estimated $499K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
9.2%
Market size, estimated
$499Ka year
Peak month
May2.6× the quietest month
Top search term
oil dry absorbent39K searches a year

02 · Price

A sale here is worth $21.00.

Listings sell for $21.00 on average, from $7.53 to $48.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $21.00 that is $21K to $26K a year per listing.

Average price
$21.00inside the $15 to $100 sweet spot
Price range
$7.53–$48.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$26K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #62 within Oils & Fluids. It carries 221 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
44%
Out of stock, average day
3.0%
Average rank
#62in Oils & Fluids
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
221per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Oil Dry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

120

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

  • Brand 129%
  • Brand 224%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (4 brands, 10%)

Demand

Oil Dry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Oil Dry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil dry absorbent39K/yr
  • oil dry40K/yr
  • oil absorbent34K/yr
  • oil absorbent granules21K/yr
  • oil spill absorbent23K/yr
  • floor dry21K/yr
  • floor dry absorbent18K/yr
  • oil dri15K/yr
  • speedy dry11K/yr
  • oil dry absorbent for concrete11K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Dry

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
25%of negative reviews mention “Leak-Proof”
0.3%of orders come back
“Engine oil spill on garage floor”
A buyer, on “Leak-Proof”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oil Dry questions

Answered from the same tracked data.