Oil Dipstick

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

3.7%

Market size, estimated

$131Ka year

Peak month

March1.2× the quietest month

Top search term

oil dipstick91K searches a year

Listings sell for $10.35 on average, from $5.18 to $27.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $10.35 that is $5K to $8K a year per listing.

Average price

$10.35under the $15 to $100 sweet spot

Price range

$5.18–$27.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

8.1%of orders · Amazon United States median 2.1%

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #252 within Engines & Engine Parts. It carries 124 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#252in Engines & Engine Parts

Average rating

3.71 starsAmazon United States average 4.42 stars

Average reviews

124per listing

Listings tracked

14

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months