Oil Can
MaybeAn estimated 1.1% of orders come back. But demand is soft, at +4.3% this quarter, so Oil Can is a Maybe.
- Flapen Score
- 55 / 100Top 23% of 7,287 Automotive niches · +6 vs the category median of 4955
- Market size
- $288K/yr281K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 92 sellers
Flapen Score
Oil Can against its category
The dotted line is the Automotive average. Past it, Oil Can is stronger. Inside it, weaker.
Market
The Oil Can market on Amazon at a glance
Shoppers on Amazon United States searched for Oil Can 281K times last year and spent an estimated $288K. The top 5 brands take 87% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.
- Searches, last 12 months
- 281K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $288Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- oil can108K searches a year
02 · Price
A sale here is worth $13.76.
Listings sell for $13.76 on average, from $6.68 to $29.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $13.76 that is $14K to $17K a year per listing.
- Average price
- $13.76under the $15 to $100 sweet spot
- Price range
- $6.68–$29.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $14K–$17K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #794 within Garage & Shop. It carries 946 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #794in Garage & Shop
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 946per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Oil Can products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
92
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
11%
- Brand 134%
- Brand 233%
- Brand 313%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (6 brands, 11%)
Demand
Oil Can search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Oil Can search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oil can108K/yr
- oil can pump oiler42K/yr
- oiler25K/yr
- oiler can12K/yr
- oil gun10K/yr
- oil can pump7K/yr
- oil squirt can10K/yr
- pump oil can7K/yr
- small oil can7K/yr
- pump oiler5K/yr
Reviews and returns
What reviews say buyers love and hate about Oil Can
We read the reviews and the return reasons for every product selling here.
“Leaks badly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oil Can questions
Answered from the same tracked data.