Off White

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

0.3%

Market size, estimated

$14Ka year

Peak month

December1.8× the quietest month

Top search term

off white116K searches a year

Listings sell for $38.89 on average, from $5.86 to $673.30. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $38.89 that is $0 to $4K a year per listing.

Average price

$38.89inside the $15 to $100 sweet spot

Price range

$5.86–$673.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

7.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #2,637 within Keychains. It carries 10,739 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

98%

Out of stock, average day

4.1%

Average rank

#2,637in Keychains

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

10,739per listing

Listings tracked

58

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months