Off Road Accessories
FailBuyers convert on only 0.3% of searches, so Off Road Accessories is a Fail.
- Flapen Score
- 45 / 100Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 4945
- Market size
- $63K/yr562K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 39%top-5 click share · 33 brands · 76 sellers
Flapen Score
Off Road Accessories against its category
The dotted line is the Automotive average. Past it, Off Road Accessories is stronger. Inside it, weaker.
Market
The Off Road Accessories market on Amazon at a glance
Shoppers on Amazon United States searched for Off Road Accessories 562K times last year and spent an estimated $63K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 562K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $63Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- off road accessories177K searches a year
02 · Price
A sale here is worth $41.82.
Listings sell for $41.82 on average, from $4.54 to $287.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $41.82 that is $0 to $4K a year per listing.
- Average price
- $41.82inside the $15 to $100 sweet spot
- Price range
- $4.54–$287.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #385 within Tire & Wheel Tools. It carries 3,968 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #385in Tire & Wheel Tools
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 3,968per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Off Road Accessories products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
76
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
39%
Top 20: 78%
Open market
50%
- Brand 116%
- Brand 211%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Off Road Accessories search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.4×
Search terms
Top Off Road Accessories search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- off road accessories177K/yr
- offroad accessories 4x486K/yr
- off road74K/yr
- offroad57K/yr
- 4x4 accessories27K/yr
- off roading accessories17K/yr
- offroading accessories13K/yr
- offroad accessories18K/yr
- off road gear14K/yr
- offroad gear13K/yr
Reviews and returns
What reviews say buyers love and hate about Off Road Accessories
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Off Road Accessories questions
Answered from the same tracked data.









