Is number plate profitable to sell on Amazon United States?

The niche generates $397K/yr across 25 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +80.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the number plate niche?

14 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in number plate?

Top complaints mined from reviews: Size-Overall, Grip, Quality-Overall. The return rate is 1.4%.

When does demand for number plate peak?

Demand peaks in Apr–May–Jun; the busiest month runs 3.2× the quietest.

What does it cost to enter the number plate niche?

Listings span $10.23–$35.22; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.

number plate

Worth a look

Shows a sweet-spot price point ($22.30 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$22.30

avg listing price — sweet spot $15–$100

Review moat

Great157.72

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Growth

Great+80.3%

90-day search growth — must beat 0% to launch

Price range

Great$10.23–$35.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$397K

$397K/yr · 1.5M searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, number plate is a $397K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

number plate market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: $558K–$669K; units × avg price
Conversion rate: 1.2%
Avg BSR: #401
Page quality: 0%
Prime: 64%
Sponsored: 48%
Out of stock: 4.1%
Avg brand age: 76 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

19%

PosterOffice20%
Generic18%
MxNumbers14%
Odi13%
GLECTG8%
ISDOHS8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.3% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.2×

Open Trend

Top number plate search terms

odi plate681K/yr +67.1%1.8% conv.
odi plate decal140K/yr +91.4%0.3% conv.
guts plate sticker70K/yr +194.3%0.2% conv.
number plate52K/yr +48.1%0.7% conv.
motocutz plate decal16K/yr +677.4%0.1% conv.
odi plate sticker44K/yr +31.9%0.3% conv.
number plate for ebike31K/yr +70.0%1.0% conv.
odi decal25K/yr +64.0%0.3% conv.
odi number plate28K/yr +71.7%1.5% conv.
guts plate20K/yr +91.5%0.1% conv.

All search terms

Top number plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Custom ODI DH Size EBike Number Plate Sticker Decal Racing Guts Design Personalized with Name & Number Multicolor Eye-Catching Design for Surron in Holographic Chrome or White Vinyl.

PosterOffice$28.884.5★54 rev

Downhill Black Number Plate & Black Grip Set for E Bikes Surrons Mountain Bikes MTB

Generic$35.224.5★45 rev

ODI Downhill Number Plate Ag Black

Odi$23.594.8★1,705 rev

MxNumbers- Custom ODI Downhill Plate Decal Personalized Name Number and Colors Race Graphics for Mountain and Electric Bikes Uncanned Energy Design Series (Sakura Cherry Blossom)

MxNumbers$27.794.8★16 rev

Number Plate for Ebike Universal Downhill Electric Bike Plate for Q20 S1/S2/Y1/RX X1S/X/X2/MX3/MX4/MX5 XXX Pro SS/SR/S (Black)

GLECTG$11.784.5★55 rev

Newest

by launch date

MxNumbers- Custom ODI Downhill Plate Decal Personalized Name Number and Colors Race Graphics for Mountain and Electric Bikes Uncanned Energy Design Series (Sakura Cherry Blossom)

MxNumbers$27.7916 rev

3mo ago

Electric Dirt Bike Front Number Plate for Surron Light Bee X/S Talaria Sting Yozma in10 Tuttio Ridstar Q20 & Super73-Number Plate for Ebike Motocross Style Face Plate to Hide Wires Ebike Accessories

CHANGCHENG$17.2714 rev

5mo ago

Electric Dirt Bike Number Plate Front Downhill Electric Bike Plate for Q20 S1/S2/Y1/RX X1S/X/X2 LBX Sting MX3/MX4/MX5 XXX Mantis Dragster Pro SS/SR/S Soleil 01 RTR

Zihvfzu$10.2328 rev

6mo ago

LYMOPYLB Electric Dirt Bike Front Number Plate Wire Cover Cable Guard for Sur Ron Light Bee X S Talaria Sting MX3 MX4 MX5 E-Ride Pro Super73 Ridstar Q20 Black

LYMOPYLB$10.6521 rev

6mo ago

MxNumbers- ODI Signature Downhill Number Plate and Zipties Bundle Electric Bike and Mountain Bike Plate Purple Plate

MxNumbers$29.8942 rev

6mo ago

What buyers say about number plate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality”

Size-Overall19%

“Fit great”

Grip12%

“Comfortable grippy”

Value For Money8%

“Worth it”

Assembly/Installation6%

“Easy install”

Advertised Vs Actual Product5%

“As advertised”

Durability4%

“feels durable”

Ease Of Cleaning3%

“gives the bike a cleaner look”

Ease Of Use2%

“Nice and easy”

Comfort-Overall2%

“Very comfy”

What buyers complain about

Size-Overall32%

“Doesnt fit as stated”

Grip9%

“These grips are only for twist throttle not thumb throttle”

Quality-Overall7%

“Poor Quality”

Value For Money4%

“Too expensive for what you are getting”

Strength4%

“seems pretty flimsy too”

Thickness3%

“The plastic is thicker”

Instructions/User Manual/Troubleshooting3%

“no instructions”

Ease Of Use3%

“Hard to put on”

Advertised Vs Actual Product1%

“This is very misleading”

Durability1%

“Very comfy only issue is how easily they rip if you crash”

Top return reasons

Size-Overall47%

Grip31%

Compatibility-Overall4%

Value For Money3%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Functionality-Overall2%

Assembly/Installation2%

Product Condition1%

Color1%

Common questions

Is number plate profitable to sell on Amazon United States?: The niche generates $397K/yr across 25 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +80.3%. Flapen's verdict: Worth a look (59/100).
How competitive is the number plate niche?: 14 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in number plate?: Top complaints mined from reviews: Size-Overall, Grip, Quality-Overall. The return rate is 1.4%.
When does demand for number plate peak?: Demand peaks in Apr–May–Jun; the busiest month runs 3.2× the quietest.
What does it cost to enter the number plate niche?: Listings span $10.23–$35.22; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.

number plate

number plate market data

Competition & brand share

Demand & seasonality

Top number plate search terms

Top number plate products on Amazon

Top sellers

Newest

Trending

What buyers say about number plate

What buyers love

What buyers complain about

Top return reasons

Common questions

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