Is noico profitable to sell on Amazon United States?

The niche generates $117K/yr across 7 tracked products. 90-day search growth is +5.8%. Flapen's verdict: Skip it (38/100).

How competitive is the noico niche?

3 brands and 8 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in noico?

Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Thickness. The return rate is 1.6%.

When does demand for noico peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the noico niche?

Listings span $24.07–$79.46; the average listing price is $49.40 (sweet spot $15–$100). The average incumbent carries 15,427 reviews — the moat a new listing must climb.

noico

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$24.07–$79.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$49.40

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Market size

Okay$117K

$117K/yr · 32K searches

Review moat

Bad15,427.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, noico is a $117K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

noico market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $74K–$99K; units × avg price
Conversion rate: 7.4%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 1.5%
Avg brand age: 53 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Noico Solutions80%
KILMAT14%
CUKWUYBY6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top noico search terms

noico sound deadening16K/yr +4.2%3.8% conv.
noico7K/yr +15.5%4.0% conv.
noico 80 mil sound deadener5K/yr +17.0%6.4% conv.
noico sound deadener3K/yr -6.3%2.1% conv.
noico sound deadening mat840/yr -47.0%3.5% conv.

All search terms

Top noico products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening

Noico Solutions$29.824.7★16,717 rev

Noico Pro 80 mil 36 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening

Noico Solutions$79.464.7★16,717 rev

Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)

Noico Solutions$49.574.7★4,875 rev

KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening

KILMAT$71.564.8★26,299 rev

Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)

CUKWUYBY$51.634.6★366 rev

Newest

by launch date

CUKWUYBY$51.63366 rev

1y ago

80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening

KILMAT$24.0726,299 rev

1y ago

Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)

Noico Solutions$49.574,875 rev

6y ago

KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening

KILMAT$71.5626,299 rev

8y ago

Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening

Noico Solutions$29.8216,717 rev

9y ago

What buyers say about noico

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Affordable quality product”

Assembly/Installation11%

“Easy Install”

Ease Of Use10%

“Easy to use”

Adhesion/Stickiness10%

“good adhesive”

Advertised Vs Actual Product8%

“Works as it should”

Value For Money6%

“Excellent price”

Efficiency6%

“A Must Have For Car Restorations”

Audio Quality6%

“They sound so much better”

Noise Level4%

“Very quiet”

Functionality-Overall2%

“putting in truck should do a nice job”

What buyers complain about

Quality-Overall9%

“Okay, purchased because it was less expensive than the name brands however it's definitely lower quality and a bit of a bear to install because the sheets all stick together at the edges to the point that you have to cut each sheet free of the rest”

Adhesion/Stickiness9%

“Extremely sticky, and not just the adhesive”

Thickness8%

“Thicker”

Noise Level8%

“it was very noisy inside was terrible”

Smell7%

“They dont smell so strong like other products do”

Audio Quality5%

“Sound deaf”

Value For Money3%

“If you've got an afternoon and $60, I'd say there are worse ways to blow that money”

Functionality-Overall2%

“Doesnt work as intended”

Advertised Vs Actual Product2%

“It didnt jsut meet the description”

Material Quality2%

“Not enough material for my project”

Top return reasons

Size-Overall13%

Thin11%

Adhesion/Stickiness10%

Assembly/Installation10%

Material Quality8%