Is nlgi 2 grease profitable to sell on Amazon United States?

The niche generates $66K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Skip it (48/100).

How competitive is the nlgi 2 grease niche?

12 brands and 165 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in nlgi 2 grease?

Top complaints mined from reviews: Advertised Vs Actual Product, Lubrication, Quality-Overall. The return rate is 0.4%.

When does demand for nlgi 2 grease peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the nlgi 2 grease niche?

Listings span $7.41–$73.17; the average listing price is $24.40 (sweet spot $15–$100). The average incumbent carries 2,367 reviews — the moat a new listing must climb.

nlgi 2 grease

Skip it

A small market ($66K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.40

avg listing price — sweet spot $15–$100

Price range

Great$7.41–$73.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+24.3%

90-day search growth — must beat 0% to launch

Review moat

Okay2,367.39

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$66K

$66K/yr · 44K searches

According to Flapen's Amazon United States niche tracking, nlgi 2 grease is a $66K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

nlgi 2 grease market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $73K–$98K; units × avg price
Conversion rate: 6.2%
Avg BSR: #25
Page quality: 0%
Prime: 94%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 95 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

165

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

Lucas Oil30%
Mobil21%
Triax17%
AtomLube8%
Generic5%
Wolf's Head4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — +24.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top nlgi 2 grease search terms

nlgi 2 grease25K/yr +21.9%4.9% conv.
nlgi 2 lithium grease9K/yr +49.9%8.1% conv.
ep2 grease5K/yr +9.6%6.2% conv.
lithium complex grease4K/yr +13.5%3.2% conv.

All search terms

Top nlgi 2 grease products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grease RD LITHM 14OZ

Lucas Oil$7.414.7★6,856 rev

Mobil 122136 EP 2 EP Grease NLGI 2 13.7 oz.

Mobil$12.944.7★238 rev

TRIAX Spheron Grease NLGI-2 Lithium Complex High Temp Super Heavy Duty | Ultra Tacky EP Waterproof | for 5th Wheel Joints Pivots Wheel Bearings and Chassis (14 Oz Tube)

Triax$10.254.6★1,049 rev

AtomLube Ultra Heavy Duty Red Grease 2-Pack of 14 Oz. Tubes| Waterproof & High Temp Lubricant | Wheel Bearing Grease for Semi Truck Accessories

AtomLube$24.284.7★2,634 rev

Wolfs Head Red Grease NLGI #2 (836-88301-91) Premium Tacky Red Grease for Long-Lasting Lubrication High Temp Protection & Heavy Duty Wheel Bearing/Chassis Use Made in USA 14 oz Tube Pack of 10

Wolf's Head$45.414.7★1,010 rev

Newest

by launch date

Heavy Duty EP Lithium Complex Grease 2 Cartridges (28.2 oz Total) | #2 NLGI 3% Moly Formula | Multi-Purpose Lubricant for Bearings Bushings & Construction Equipment

Generic$22.893 rev

8mo ago

BTAS White Lithium Grease for Car Door Bearings & Gears Lubricant Grease Garage Door Tracks Hinges and Sliding Mechanisms Highly Versatile for Automotive Marine Industrial and Home use NLGI 2 1 oz

BTAS$7.93138 rev

8mo ago

Multi-Purpose Lithium Grease NLGI #2 High-Temperature and Water-Resistant Grease for Wheel Bearings Chassis Suspension & Equipment 1 Pack (14.1 oz Cartridge)

Generic$14.936 rev

10mo ago

AtomLube Ultra Heavy Duty Red Grease 2-Pack of 14 Oz. Tubes| Waterproof & High Temp Lubricant | Wheel Bearing Grease for Semi Truck Accessories

AtomLube$24.282,634 rev

4y ago

Mobil 1 Mobil - 121928 121929 Xhp 222 Grease 13.7 oz.

Mobil$9.13412 rev

8y ago

What buyers say about nlgi 2 grease

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Very reliable product”

Lubrication22%

“Great Lubricant”

Value For Money9%

“Great value”

Advertised Vs Actual Product8%

“As advertised”

Efficiency6%

“performance is solid”

Ease Of Use5%

“Exceptional for many uses and applications”

Durability3%

“durable”

Size-Overall2%

“so the size was perfect”

Adhesion/Stickiness2%

“Works well and stays in place”

Water Resistance1%

“The waterproof performance is noticeable”

What buyers complain about

Advertised Vs Actual Product12%

“False advertising”

Lubrication9%

“The grease is messy”

Quality-Overall6%

“poor quality”

Leak-Proof6%

“grease has leaked out”

Ease Of Cleaning6%

“Kind of messy”

Size-Overall6%

“Small tube”

Defective Material/Parts5%

“Every tube was damaged at the pull top end”

Ease Of Use3%

“its hard to open when your working”

Smell3%

“smelled of the most nauseating odor”

Noise Level3%

“my husband joked it was too quiet”

Top return reasons

Leak-Proof28%

Defective Material/Parts26%

Size-Overall13%

Advertised Vs Actual Product9%

Value For Money5%

Compatibility-Overall4%

Lubrication4%

Ease Of Use2%

Functionality-Overall1%

Maintenance And Repair1%

Common questions

Is nlgi 2 grease profitable to sell on Amazon United States?: The niche generates $66K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Skip it (48/100).
How competitive is the nlgi 2 grease niche?: 12 brands and 165 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in nlgi 2 grease?: Top complaints mined from reviews: Advertised Vs Actual Product, Lubrication, Quality-Overall. The return rate is 0.4%.
When does demand for nlgi 2 grease peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the nlgi 2 grease niche?: Listings span $7.41–$73.17; the average listing price is $24.40 (sweet spot $15–$100). The average incumbent carries 2,367 reviews — the moat a new listing must climb.