Is nissan rogue floor mats profitable to sell on Amazon United States?

The niche generates $287K/yr across 45 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the nissan rogue floor mats niche?

34 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in nissan rogue floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.0%.

When does demand for nissan rogue floor mats peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the nissan rogue floor mats niche?

Listings span $19.51–$193.69; the average listing price is $85.66 (sweet spot $15–$100). The average incumbent carries 3,757 reviews — the moat a new listing must climb.

nissan rogue floor mats

Worth a look

Shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-10.4% this quarter) keeps it on the watch list.

Brand share

Great47%

top-5 brand share — no brand owns this niche

Avg price

Great$85.66

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Market size

Good$287K

$287K/yr · 144K searches

Price range

Okay$19.51–$193.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,757.07

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, nissan rogue floor mats is a $287K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

nissan rogue floor mats market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $343K–$428K; units × avg price
Conversion rate: 2.3%
Avg BSR: #567
Page quality: 0%
Prime: 87%
Sponsored: 100%
Out of stock: 9.3%
Avg brand age: 34 months
Avg seller age: 212 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

37%

Top 20: 76%

Open market

46%

GALVAGNITE15%
KARPAL10%
Nordstrand8%
CAR PASS7%
JOULARISE7%
LUMWAY7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top nissan rogue floor mats search terms

nissan rogue floor mats29K/yr -9.8%1.7% conv.
2023 nissan rogue floor mats16K/yr -11.2%2.7% conv.
2026 nissan rogue floor mats14K/yr -15.9%3.0% conv.
2025 nissan rogue floor mats9K/yr +20.5%3.1% conv.
2024 nissan rogue floor mats6K/yr +14.4%3.1% conv.
2017 nissan rogue floor mats8K/yr -22.4%2.1% conv.
2021 nissan rogue floor mats7K/yr -16.3%2.1% conv.
2019 nissan rogue floor mats6K/yr +16.9%2.0% conv.
2018 nissan rogue floor mats7K/yr -13.9%1.9% conv.
2016 nissan rogue floor mats6K/yr -14.8%1.3% conv.

All search terms

Top nissan rogue floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GALVAGNITE Floor Mats Set for Nissan Rogue 2026 2025 2024-2021 Accessories Full Coverage All Weather Floor Mats Cargo Mat with Backrest Protectors & Door Sill Guards (Not for Sport)

GALVAGNITE$113.594.7★311 rev

KARPAL Floor Mats for Nissan Rogue 2021-2025 2026 (Not for Sport) TPE Rubber All Weather Protection Floor Liners Nissan Rogue Accessories Car Mats Front & 2nd Row & Cargo Liner

KARPAL$83.114.8★689 rev

Floor Mats for Nissan Rogue - Custom Fit for 2021-2026 Nissan Rogue - Front & 2nd Row Set of 4 - Rubber Anti-Slip Back - 30oz Carpet Mat Heavy Duty - All Weather Car Liner Floormats

Nordstrand$37.573.7★23 rev

Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories

Motor Trend$33.754.3★125,528 rev

JOULARISE Floor Mats Set for Nissan Rogue 2021-2025 2026 (Not fit Sport) All Weather TPE Backrest Mat Trunk Mat Cargo Liner Door Sill Guards Accessories(for Nissan Rogue | 2021-2026)

JOULARISE$111.424.5★112 rev

Newest

by launch date

JOULARISE Floor Mats Set for Nissan Rogue 2014-2020 (Not for Sport/Select/Hybrid/7-Seat) All Weather TPE Backrest Mat Trunk Mat Cargo Liner Door Sill Guards Accessories(for Nissan Rogue | 2014-2020)

JOULARISE$100.94112 rev

3mo ago

GALVAGNITE Floor Mats for Nissan Rogue 2014-2020 All Weather Floor Mats Trunk Cargo Liner and Door Sill Guards Accessories Full Coverage Set (Not for Sport)

GALVAGNITE$107.55311 rev

5mo ago

LUMWAY Floor Mats Fit for Nissan Rogue 2014-2020 (NOT for Sport/Select/Hybird/7-Seat) TPE All Weather Durable 1st and 2nd Row Floor Liners Door Sill Guards for Nissan Rogue Accessories

LUMWAY$59.208 rev

5mo ago

TTX LIGHTING Rubber Floor Mats Custom Fit for Nissan Rogue 2021-2026 (Not for Sport) All Weather Anti-Slip Waterproof Floor Liners Black

TTX LIGHTING$49.1713 rev

6mo ago

Naibeve Floor Mats for Nissan Rogue 2021-2026 2026.5- All Weather Custom Fit for Nissan Rogue Floor Mats Cargo Mat with Backrest Mats Door Sill Guards Accessories(Not for Rogue Select or Sport Models)

Naibeve$104.43166 rev

8mo ago

What buyers say about nissan rogue floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall39%

“Awesome fit”

Quality-Overall15%

“A very versatile option of very good quality”

Value For Money12%

“Excellent value”

Ease Of Cleaning4%

“easy clean ups”

Advertised Vs Actual Product3%

“Just as described”

Durability3%

“Very durable”

Assembly/Installation3%

“Installation took maybe 10 minutes”

Material Quality2%

“Excellent material”

Strength2%

“very sturdy”

Thickness1%

“The mats are good quality, theyre thick and they really do look nice”

What buyers complain about

Size-Overall28%

“way too big”

Smell10%

“a strange smell”

Quality-Overall10%

“Not complete set not very good quality”

Compatibility-Overall5%

“Do not fit”

Thickness4%

“The material itself is pretty thick”

Grip4%

“not staying in place”

Material Quality2%

“Poor material quality”

Durability2%

“They aren't very durable”

Advertised Vs Actual Product2%

“the description misleading”

Value For Money2%

“For the price you would think theyd be bad”

Top return reasons

Size-Overall66%

Compatibility-Overall9%

Material Quality4%

Advertised Vs Actual Product3%

Quality-Overall3%

Value For Money2%

Thin2%

Smell1%

Width1%

Color1%

Common questions

Is nissan rogue floor mats profitable to sell on Amazon United States?: The niche generates $287K/yr across 45 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the nissan rogue floor mats niche?: 34 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in nissan rogue floor mats?: Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.0%.
When does demand for nissan rogue floor mats peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the nissan rogue floor mats niche?: Listings span $19.51–$193.69; the average listing price is $85.66 (sweet spot $15–$100). The average incumbent carries 3,757 reviews — the moat a new listing must climb.