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Nissan Maxima Headlights

Fail

Demand is soft, at -17.0% this quarter, so Nissan Maxima Headlights is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$134K/yr58K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
44%top-5 click share · 16 brands · 21 sellers

Flapen Score

Nissan Maxima Headlights against its category

The dotted line is the Automotive average. Past it, Nissan Maxima Headlights is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nissan Maxima Headlights market on Amazon at a glance

Shoppers on Amazon United States searched for Nissan Maxima Headlights 58K times last year and spent an estimated $134K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
1.3%
Market size, estimated
$134Ka year
Peak month
December1.5× the quietest month
Top search term
2014 nissan maxima headlights8K searches a year

02 · Price

A sale here is worth $180.98.

Listings sell for $180.98 on average, from $54.88 to $298.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $180.98 that is $0 to $18K a year per listing.

Average price
$180.98above the $15 to $100 sweet spot
Price range
$54.88–$298.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #6,522 within Lights, Bulbs & Indicators. It carries 68 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
22%
Out of stock, average day
11.3%
Average rank
#6,522in Lights, Bulbs & Indicators
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
68per listing
Listings tracked
36

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Nissan Maxima Headlights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

21

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

15%

  • Brand 123%
  • Brand 219%
  • Brand 316%
  • Brand 414%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (10 brands, 15%)

Demand

Nissan Maxima Headlights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Nissan Maxima Headlights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2014 nissan maxima headlights8K/yr
  • 2017 nissan maxima headlights8K/yr
  • 2016 nissan maxima headlights7K/yr
  • nissan maxima headlights8K/yr
  • 2010 nissan maxima headlights6K/yr
  • 2012 nissan maxima headlights5K/yr
  • 2013 nissan maxima headlights5K/yr
  • 2011 nissan maxima headlights4K/yr
  • 2009 nissan maxima headlights4K/yr
  • 2018 nissan maxima headlights3K/yr

Reviews and returns

What reviews say buyers love and hate about Nissan Maxima Headlights

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
25%of negative reviews mention “Compatibility-Overall”
1.2%of orders come back
“Didnt fit my 14 maxima didnt come with the right adapter spent 2 hrs”
A buyer, on “Compatibility-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nissan Maxima Headlights questions

Answered from the same tracked data.