New Car Scent Car Freshener

Shoppers searched for this 828K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $883K a year.

Searches, last 12 months

828K

Growth, 90 days vs prior 90

+18.4%

Conversion, latest week

7.2%

Market size, estimated

$883Ka year

Peak month

April1.9× the quietest month

Top search term

new car smell233K searches a year

Listings sell for $14.87 on average, from $5.04 to $38.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $14.87 that is $22K to $30K a year per listing.

Average price

$14.87under the $15 to $100 sweet spot

Price range

$5.04–$38.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$22K–$30K

Returns

0.7%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #98 within Air Fresheners. It carries 11,355 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#98in Air Fresheners

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

11,355per listing

Listings tracked

33

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months