Is neutral ground bonding plug profitable to sell on Amazon United States?

The niche generates $127K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (40/100).

How competitive is the neutral ground bonding plug niche?

11 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in neutral ground bonding plug?

Top complaints mined from reviews: Functionality-Overall, Socket/Port/Plug, Connectivity-Overall. The return rate is 1.2%.

What does it cost to enter the neutral ground bonding plug niche?

Listings span $5.17–$19.00; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.

neutral ground bonding plug

Skip it

Soft demand (-58.6% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great344.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.54

avg listing price — sweet spot $15–$100

Market size

Okay$127K

$127K/yr · 87K searches

Price range

Okay$5.17–$19.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-58.6%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, neutral ground bonding plug is a $127K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 40/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

neutral ground bonding plug market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $84K–$105K; units × avg price
Conversion rate: 13.9%
Avg BSR: #103
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 5.0%
Avg brand age: 38 months
Avg seller age: 217 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

Bad Wolf30%
CORDMITPRO18%
HARSKIYER12%
Power Watchdog11%
SKARORING6%
iTODOS6%
Open — no brand owns it (5 brands, 16%)

Demand

Weekly Amazon search volume, last 30 weeks — -58.6% search growth over the last 90 days.

Open Trend

Top neutral ground bonding plug search terms

neutral ground bonding plug20K/yr -29.8%8.6% conv.
generator bonding plug18K/yr -71.2%6.0% conv.
bonding plug for generator10K/yr -72.9%9.5% conv.
bonding plug10K/yr -72.5%7.8% conv.
neutral bonding plug for generator6K/yr -61.3%10.2% conv.
neutral ground bonding plug for generator4K/yr -53.9%13.9% conv.
generator grounding plug4K/yr -45.5%11.8% conv.
neutral-ground bonding plug3K/yr -16.4%10.7% conv.
ground neutral bonding plug3K/yr -46.5%11.5% conv.
neutral bonding plug3K/yr -49.8%12.0% conv.

All search terms

Top neutral ground bonding plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Made in USA Generator Neutral Ground Bonding Plug for Floating Neutral Generators (NEMA 5-15P 120V 15A) Solid-State PCB + Green Status LED Fixes Open Ground for RV EMS/Surge Protectors

Bad Wolf$11.874.6★134 rev

Neutral Ground Bonding Plug for Floating Neutral Generator Generator Grounding Plug NEMA 5-15P 120V 15A Fix Open Ground Error for RV EMS Surge Protector Camper Motorhome Travel Trailer 1 Pack

CORDMITPRO$6.934.6★31 rev

HARSKIYER 1 Pack Neutral Ground Bonding Plug for Portable Inverter Generator Surge Protector with Floating Neutral on RV Camper for Solve Open Ground Error (Yellow)

HARSKIYER$5.174.8★71 rev

Power Watchdog GNBPLUG Ground-Neutral Bonding Plug Fixes Open Ground

Power Watchdog$19.004.7★588 rev

Southwire Company LLC Neutral-Ground Bonding Plug

Southwire$15.694.8★1,379 rev

Newest

by launch date

iTODOS Neutral Ground Bonding Plug - Floating Ground Adapter for Portable Inverter Generators RVs Motorhomes & Campers (NEMA 5-15P/TT-30R) with Keychain Improve Generator Grounding Security

iTODOS$7.9224 rev

3mo ago

Neutral Ground Bonding Plug - Floating Ground Adapter for Portable Inverter Generators RVs Motorhomes & Campers (NEMA 5-15P/TT-30R) with Keychain Improve Generator Grounding Security--2Pack

iTODOS$9.9724 rev

3mo ago

Neutral Ground Bonding Plug for Floating Neutral Generator Generator Grounding Plug NEMA 5-15P 120V 15A Fix Open Ground Error for RV EMS Surge Protector Camper Motorhome Travel Trailer 1 Pack

CORDMITPRO$6.9331 rev

5mo ago

Neutral Ground Bonding Plug for Floating Neutral Generator Generator Grounding Plug NEMA 5-15P 120V 15A Fix Open Ground Error for RV EMS Surge Protector Camper Motorhome Travel Trailer 2 Pack

CORDMITPRO$9.8131 rev

5mo ago

Generator Grounding Plug with Keychain - Portable Neutral Ground Bonding Adapter (NEMA 5-15P to 5-15R/TT-30R) for Inverter Generators RV Trailer Camping - Easy Storage & Anti-Loss (2Pack Orange)

Uogw$11.0478 rev

12mo ago

What buyers say about neutral ground bonding plug

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product26%

“As advertised”

Quality-Overall15%

“Good quality”

Value For Money13%

“worth it”

Socket/Port/Plug6%

“Convenient plug”

Ease Of Use5%

“Easy to use”

Efficiency4%

“Works great”

Charging4%

“we are now charging perfectly”

Size-Overall3%

“And was perfect size”

Functionality-Overall3%

“Very useful for electrical work”

Color3%

“Good color to find it in low light conditions”

What buyers complain about

Functionality-Overall26%

“Didn't work”

Socket/Port/Plug17%

“Ground neutral bonding plug, nothing special, just plug it in”

Connectivity-Overall11%

“Somehow it thinks with just the gateway there's nothing plugged in”

Electric Components7%

“sensitive electronics from displaying an open ground when run on my generator”

Certifications7%

“No UL listing”

Value For Money2%

“A little expensive”

Heating2%

“I got a fault that says hot”

Design-Overall2%

“Bad design at the terminal screws”

Assembly/Installation2%

“You can not assemble it without damaging the plug”

Top return reasons

Functionality-Overall24%

Compatibility-Overall20%

Socket/Port/Plug19%

Defective Material/Parts8%

Advertised Vs Actual Product7%

Product Condition5%

Size-Overall4%

Value For Money4%

Quality-Overall3%

Connectivity-Overall2%

Common questions

Is neutral ground bonding plug profitable to sell on Amazon United States?: The niche generates $127K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (40/100).
How competitive is the neutral ground bonding plug niche?: 11 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in neutral ground bonding plug?: Top complaints mined from reviews: Functionality-Overall, Socket/Port/Plug, Connectivity-Overall. The return rate is 1.2%.
What does it cost to enter the neutral ground bonding plug niche?: Listings span $5.17–$19.00; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.