Is neoprene face mask profitable to sell on Amazon United States?

The niche generates $6K/yr across 69 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -84.0%. Flapen's verdict: Skip it (41/100).

How competitive is the neoprene face mask niche?

32 brands and 83 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in neoprene face mask?

Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 3.2%.

When does demand for neoprene face mask peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 12.4× the quietest.

What does it cost to enter the neoprene face mask niche?

Listings span $6.08–$70.40; the average listing price is $19.55 (sweet spot $15–$100). The average incumbent carries 4,075 reviews — the moat a new listing must climb.

neoprene face mask

Skip it

Soft demand (-84.0% this quarter) — this niche doesn't clear our bar today.

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great$19.55

avg listing price — sweet spot $15–$100

Price range

Great$6.08–$70.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Review moat

Bad4,074.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$6K

$6K/yr · 71K searches

Growth

Bad-84.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, neoprene face mask is a $6K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

neoprene face mask market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $39K–$49K; units × avg price
Conversion rate: 0.4%
Avg BSR: #1,393
Page quality: 0%
Prime: 88%
Sponsored: 70%
Out of stock: 3.5%
Avg brand age: 57 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

27%

Top 20: 66%

Open market

29%

Seirus34%
Zanheadgear11%
ROXUN7%
Hot Leathers7%
Armycrew6%
IRELIA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -84.0% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.4×

Open Trend

Top neoprene face mask search terms

neoprene face mask22K/yr -79.3%0.5% conv.
neoprene mask11K/yr -55.3%0.7% conv.
seirus face mask14K/yr -92.2%2.0% conv.
seirus7K/yr -87.9%0.8% conv.
neoprene ski mask4K/yr -83.4%0.9% conv.
seirus balaclava4K/yr -94.5%1.6% conv.
neoprene face mask winter5K/yr -98.5%5.6% conv.
neoprene winter mask for men3K/yr -99.4%0.0% conv.

All search terms

Top neoprene face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SEIRUS Neofleece Comfort Masque Color: Black Size: XL (6810.0.0015)

Seirus$21.704.4★155 rev

Zanheadgear Half Mask Neoprene Black

Zanheadgear$12.013.8★3,562 rev

IRELIA Winter Windproof Fleece Ski Mask Balaclava Headwear Motorcycle Thermal Face Mask Bandanas Black

IRELIA$14.804.6★7,556 rev

Seirus Innovation 8030 Neofleece Combo Scarf - Face and Neck Masque for Cold Winter Weather Black Large

Seirus$29.164.5★1,439 rev

ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black

ROXUN$7.004.6★2,521 rev

Newest

by launch date

ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women Black

ROXUN$9.8193 rev

4mo ago

WTACTFUL Balaclava Half Face Mask for Men Women Windproof Warm Thermal Breathable for Ski Skiing Snowboarding Motorcycle Cycling Hiking Winter Cold Weather Outdoor Sports #1

WTACTFUL$14.65445 rev

1y ago

ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black

ROXUN$7.002,521 rev

3y ago

YESLIFE Black Balaclava Ski Mask for Men and Women Summer Face Mask for Motorcycle Helmets Dirt Bike Accessories Neck Gaiter Bandanas

YESLIFE$6.0813,186 rev

4y ago

Fuinloth Balaclava Ski Mask Motorcycle UV Protector Scarf Summer Cooling Neck Gaiter for Men/Women Black

Fuinloth$6.2147,585 rev

6y ago

What buyers say about neoprene face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“not too tight”

Warmth15%

“It's warm”

Quality-Overall14%

“Good quality at discounted price”

Comfort-Overall8%

“Feels comfortable”

Value For Money7%

“reasonably priced”

Breathability6%

“no problem breathing”

Advertised Vs Actual Product4%

“As advertised”

Material Quality4%

“Decent material”

Weight Light3%

“Lightweight and breathable”

Soft Feel3%

“Nice & soft”

What buyers complain about

Size-Overall20%

“On the Small side”

Thickness11%

“It is not thick in material ans can see higher quality ones being a better choice for those who plan to use it for long term and consistently”

Thin6%

“Extremely thin”

Warmth4%

“Not very warm at all”

Quality-Overall4%

“Poor Quality”

Advertised Vs Actual Product3%

“Incorrect description”

Breathability3%

“Hard to breathe”

Material Quality3%

“Cheap material”

Value For Money3%

“Waste of money”

Comfort-Overall2%

“Not as comfy”

Top return reasons

Size-Overall49%

Thin14%

Material Quality7%

Advertised Vs Actual Product4%

Neck Fit4%

Warmth3%