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Neoprene Face Mask

Fail

Demand is soft, at -84.0% this quarter, so Neoprene Face Mask is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$6K/yr71K searches / yr
90-day growth
-84.0%search demand this quarter
Competition
27%top-5 click share · 32 brands · 83 sellers

Flapen Score

Neoprene Face Mask against its category

The dotted line is the Automotive average. Past it, Neoprene Face Mask is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neoprene Face Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Neoprene Face Mask 71K times last year and spent an estimated $6K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-84.0%
Conversion, latest week
0.4%
Market size, estimated
$6Ka year
Peak month
January12.4× the quietest month
Top search term
neoprene face mask22K searches a year

02 · Price

A sale here is worth $19.55.

Listings sell for $19.55 on average, from $6.08 to $70.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.55 that is $0 to $2K a year per listing.

Average price
$19.55inside the $15 to $100 sweet spot
Price range
$6.08–$70.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,393 within Protective Gear. It carries 4,075 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
88%
Out of stock, average day
3.5%
Average rank
#1,393in Protective Gear
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
4,075per listing
Listings tracked
69

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Neoprene Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

83

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

27%

Top 20: 66%

Open market

29%

  • Brand 134%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Neoprene Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Neoprene Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neoprene face mask22K/yr
  • neoprene mask11K/yr
  • seirus face mask14K/yr
  • seirus7K/yr
  • neoprene ski mask4K/yr
  • seirus balaclava4K/yr
  • neoprene face mask winter5K/yr
  • neoprene winter mask for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Neoprene Face Mask

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
3.2%of orders come back
“On the Small side”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Neoprene Face Mask questions

Answered from the same tracked data.