Neatsfoot Oil
FailThe top 5 brands take 95% of clicks, so Neatsfoot Oil is a Fail.
- Flapen Score
- 44 / 100Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 4944
- Market size
- $241K/yr135K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 45 sellers
Flapen Score
Neatsfoot Oil against its category
The dotted line is the Automotive average. Past it, Neatsfoot Oil is stronger. Inside it, weaker.
Market
The Neatsfoot Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Neatsfoot Oil 135K times last year and spent an estimated $241K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 14.7%
- Market size, estimated
- $241Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- neatsfoot oil65K searches a year
02 · Price
A sale here is worth $12.15.
Listings sell for $12.15 on average, from $8.86 to $21.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $12.15 that is $18K to $24K a year per listing.
- Average price
- $12.15under the $15 to $100 sweet spot
- Price range
- $8.86–$21.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $18K–$24K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Interior Care. It carries 4,864 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #85in Interior Care
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 4,864per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Neatsfoot Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bickmore 100% Pure Neatsfoot Oil 8 oz - Leather Conditioner and Wood Finish - Works Great on Leather Boots Shoes Baseball Gloves Saddles Harnesses & Other Horse Tack
- Price
- $10.44
- Rating
- 4.7/5
- Reviews
- 3,455
- Age
- 8y ago

Bickmore 100% Pure Neatsfoot Oil 32 oz - Leather Conditioner and Wood Finish
- Price
- $16.34
- Rating
- 4.7/5
- Reviews
- 3,455
- Age
- 14y ago

100% Pure Neatsfoot Oil 250 mL Leather Conditioner & Restorer | Softens Preserves & Protects Saddles Boots Bags & Leather Gear | Deep Conditioning Formula
- Price
- $11.19
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 8mo ago

Sheps Neatsfoot Oil 1 Pint (50-5704)
- Price
- $9.20
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 14y ago

Fiebings Pure Neatsfoot Oil Leather Conditioner Size: 32 oz
- Price
- $21.30
- Rating
- 4.7/5
- Reviews
- 5,924
- Age
- 17y ago
Trending
estimated 90-day click momentum
Bickmore Bick 4 Leather Conditioner 8 oz - Cleaner & Conditioner - Restore Polish & Protect All Smooth Finished Leathers
- Price
- $10.87
- Rating
- 4.7/5
- Reviews
- 22,713
- Age
- 18y ago

Bickmore 100% Pure Neatsfoot Oil 32 oz - Leather Conditioner and Wood Finish
- Price
- $16.34
- Rating
- 4.7/5
- Reviews
- 3,455
- Age
- 14y ago

Fiebings Prime Neatsfoot Oil 8 oz - Leather Conditioner & Preservative with Synthetic & Natural Animal Oil - Waterproof Soften Restore & Strengthen Leathercraft Shoe Boot Saddle Couch Purse
- Price
- $8.86
- Rating
- 4.7/5
- Reviews
- 1,851
- Age
- 20y ago

Sheps Neatsfoot Oil 1 Pint (50-5704)
- Price
- $9.20
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 14y ago

100% Pure Neatsfoot Oil 250 mL Leather Conditioner & Restorer | Softens Preserves & Protects Saddles Boots Bags & Leather Gear | Deep Conditioning Formula
- Price
- $11.19
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 8mo ago
Newest
by launch date
100% Pure Neatsfoot Oil 250 mL Leather Conditioner & Restorer | Softens Preserves & Protects Saddles Boots Bags & Leather Gear | Deep Conditioning Formula
- Price
- $11.19
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 8mo ago

Bickmore 100% Pure Neatsfoot Oil 8 oz - Leather Conditioner and Wood Finish - Works Great on Leather Boots Shoes Baseball Gloves Saddles Harnesses & Other Horse Tack
- Price
- $10.44
- Rating
- 4.7/5
- Reviews
- 3,455
- Age
- 8y ago

Angelus Brand Prime Neatsfoot Oil Compound Shoes Boots Leather Waterproof Softener Protector Conditioner 8 oz
- Price
- $9.01
- Rating
- 4.7/5
- Reviews
- 1,322
- Age
- 13y ago

Sheps Neatsfoot Oil 1 Pint (50-5704)
- Price
- $9.20
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 14y ago

Bickmore 100% Pure Neatsfoot Oil 32 oz - Leather Conditioner and Wood Finish
- Price
- $16.34
- Rating
- 4.7/5
- Reviews
- 3,455
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
45
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Bickmore58%
- Eagle12%
- Sheps9%
- Tough 19%
- Fiebing's7%
- Angelus5%
- Open — no brand owns it (0%)
Demand
Neatsfoot Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Neatsfoot Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neatsfoot oil65K/yr
- neatsfoot oil for leather52K/yr
- pure neatsfoot oil5K/yr
- neets feet oil for leather4K/yr
- neatsfoot oil leather conditioner3K/yr
- neats foot oil3K/yr
- neats foot oil for leather2K/yr
Reviews and returns
What reviews say buyers love and hate about Neatsfoot Oil
We read the reviews and the return reasons for every product selling here.
“No color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neatsfoot Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









