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Neatsfoot Oil

Fail

The top 5 brands take 95% of clicks, so Neatsfoot Oil is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$241K/yr135K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
81%top-5 click share · 6 brands · 45 sellers

Flapen Score

Neatsfoot Oil against its category

The dotted line is the Automotive average. Past it, Neatsfoot Oil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neatsfoot Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Neatsfoot Oil 135K times last year and spent an estimated $241K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
14.7%
Market size, estimated
$241Ka year
Peak month
April1.5× the quietest month
Top search term
neatsfoot oil65K searches a year

02 · Price

A sale here is worth $12.15.

Listings sell for $12.15 on average, from $8.86 to $21.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $12.15 that is $18K to $24K a year per listing.

Average price
$12.15under the $15 to $100 sweet spot
Price range
$8.86–$21.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$18K–$24K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Interior Care. It carries 4,864 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#85in Interior Care
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
4,864per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
91 months

Products

Top Neatsfoot Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

45

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (0%)

Demand

Neatsfoot Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Neatsfoot Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neatsfoot oil65K/yr
  • neatsfoot oil for leather52K/yr
  • pure neatsfoot oil5K/yr
  • neets feet oil for leather4K/yr
  • neatsfoot oil leather conditioner3K/yr
  • neats foot oil3K/yr
  • neats foot oil for leather2K/yr

Reviews and returns

What reviews say buyers love and hate about Neatsfoot Oil

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Color”
0.6%of orders come back
“No color”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Neatsfoot Oil questions

Answered from the same tracked data.